Each month, the Good On You team scours the internet to bring you all the important ethical and sustainable fashion news, all in one place. Here’s what you need to know in October 2024.
Responsible Textile Recovery Act Passed in California (FashionUnited)
California is the first state in the United States to pass an Extended Producer Responsibility Act, requiring producers and other companies in the value chain to take responsibility for their products and textiles throughout their life cycle. . Rachel Kibe, CEO of American Circular Textiles and Circular Services Group, told FashionUnited, “The industry can no longer rely on voluntary initiatives. Accountability is now the law.”
Italy launches greenwashing investigation on SHEIN website (Reuters)
According to Reuters, Italian antitrust authorities are investigating the Dublin-based company that runs the SHEIN website and app over potentially misleading environmental claims. Several claims are under investigation, including decarbonization, the use of “green” fabrics, and the recyclability of SHEIN’s clothing.
Where is British fast fashion headed? Found on a beautiful beach in Ghana (The Guardian)
When fashion writer Fleur Britain and her daughter took part in a beach clean in Ghana, they discovered shocking scenes of discarded fast fashion clothing from brands like Marks & Spencer and Next. Bulletin’s full text, published in the Guardian, highlights the seriousness of fashion’s waste problem.
Milan proposes supply chain database during sweatshop investigation (fashion business)
Business of Fashion sees a draft plan by the Prefecture of Milan proposing the creation of a supply chain database that would allow companies to submit certificates of compliance with tax and labor laws to combat cases of labor exploitation in the fashion industry It was reported that. However, for now, submission to the database is voluntary and limited to the Italian region of Lombardy.
‘A monumental moment for circular fashion’: Vintage clothing conquers London (The Guardian)
In September this year, for the first time, London Fashion Week hosted a regular eBay and Oxfam show entirely featuring vintage clothing. Kehinde Brown, Oxfam’s head of strategic communications and events director, told the Guardian: People appreciate vintage fashion as not only more unique and often cheaper to buy, but also better for the planet. ”
British fashion is failing to address the climate crisis (collective fashion justice)
Ahead of London Fashion Week, a new report by Collective Fashion Justice reveals that only 3.39% of British Fashion Council brands have emissions reduction targets and are in line with the Paris Agreement. It turns out that even fewer brands are aiming to do so. “Without absolute, science-based emissions reduction targets, the fashion industry will be digging its own grave, and that of all of us,” the group said, urging brands to take action.
PETA wants more than a friendly statement from Pharrell Williams (New York Times)
In September, PETA disrupted a Pharrell Williams movie premiere and called for an end to animal products at Louis Vuitton, where he is creative director. The New York Times reported that Williams surprised everyone by mentioning the protests and suggesting he planned to make changes, but the process has been slow. “Tackling it is not enough,” said a representative from an animal rights group.
“Good” and “Great” News
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Pantee is more than basic, it’s evolved to deliver more sustainable wardrobe essentials
Good-rated brand Pantee, beloved for its underwear collection made from dead-stock T-shirts, is expanding into all categories of more sustainable wardrobe essentials and changing its name to reflect its new direction. Change to Not Basics. The brand’s initial lineup includes leggings, T-shirts, bodysuits and sweatsuits in addition to its signature underwear line. The company continues to use materials with a low environmental impact and implements a zero-landfill policy at the fulfillment stage of its supply chain.
Boody partners with breast cancer charity in October
October is Breast Cancer Awareness Month, and to celebrate, ‘good’ brand Boody will donate 100% of profits from its Pink Collection to the Australian-based McGrath Foundation. The funds will go to the foundation’s nurses who support patients at every stage of their cancer treatment.
New dedicated collaboration supports Sea Shepherd’s ocean conservation efforts
Dedicated (“Great”), popular for its creative collaborations, has launched a new partnership with Sea Shepherd, an international nonprofit marine conservation organization dedicated to ending overfishing and exploitation of the oceans. Ta. The collection features ocean-inspired prints on T-shirts, sweatshirts and accessories made from organic cotton and hemp. 15% of the proceeds from the Dedicated collection will be donated to Sea Shepherd.
Outerknown uses new materials derived from seaweed
Outerknown (“Good”) has partnered with next-generation materials experts Keel Labs to use Kelsun alginate fabric in a limited edition shirt. “Derived from seaweed, Kelsan is blended with natural fibers to reduce the need for arable land, pesticides and fertilizers,” explains Outerknown, the world’s first fashion brand to feature this material in its designs.
