From K-pop artists to Gen Z TikTokers, Singapore fashion brands are being spotlighted by people from all walks of life for their diverse styles and unique designs. Beyond the essentials and staples, local designers are experimenting with textures, prints, and shapes to craft standout pieces that are sure to make you proud to rep our local brands.
ABARA
ABARA makes classy everyday bags to carry your basic necessities, making it a perfect, long-lasting gift for any woman in your life. Customers can customise the style, colour, lining and leather finish of their bag, as well as emboss their name on it. The brand emphasises sustainability through its restoration service, which repairs, restores and cleans your ABARA bag professionally.
ANS.EIN
Art is at the heart of all creation at ANS.EIN, a Singaporean fashion brand focusing on incorporating art into everyday wear. Brush strokes and motifs abound in the ANS.EIN collections, for those who want a touch of tradition and culture packaged in modern silhouettes. They also have matching pieces for mum, dad, and the kids—perfect for families.
AVVE Clothing
Ranging from edgy to more approachable pieces, AVVE Clothing creates luxury-inspired designs that create a sexy and flattering silhouette. Their edgy formal pieces work well for a night out with friends or date night and have been spotted on the likes of model Aimee-Cheng Bradshaw, one of our July 2024 cover stars.
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Benjamin Barker
While many might know Benjamin Barker for its suits, did you know it carries casual clothes as well? As a bespoke brand, it focuses on developing and exploring different fabrics with modern details to embrace every customer’s personality and individuality. For a classic and timeless suit (or business formal for the office), this brand is sure to make you look like a character from The Kingsman films.
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Beyond The Vines
Known for its dumpling bags and playful colours, Beyond The Vines is Singapore’s very own multidisciplinary design studio, which means you’ll be able to get your hands on everything from bags to accessories and apparel. First established in 2015, this Singapore-based studio works with creatives and designers to create unique products that keep up with contemporary culture, perfect for the trend-enthusiast who prefers a pop of colour and a more youthful everyday look.
DUXTON
At DUXTON, the silhouettes are daring, and so are its prints. Its menswear line offers tropical patterns that are perfect for the Singaporean crowd. Apart from those, DUXTON has flowy looks for women that are also size-inclusive. The tropical print shirts and flowy dresses are great for a day at the beach, and best paired with sunglasses and a hat.
Esse
Slow and sustainable wins the race, as in the case of Esse, with clothes purposefully designed for everyday wear, and sustainably made. So be it a day at the office or a brunch date with the girls, the pieces at Esse can be reworn and repurposed for almost any event, thanks to the brand’s muted colour palette. Those looking to join the slow fashion movement can look to them for classic, timeless pieces to add to their wardrobe.
from there on
Previously known as Runway Bandits, from there on reinvents everyday staples with versatile products. Their monochromatic pastel shades are suitable for multiple occasions, and great for minimalists who prefer easy-to-match pieces. As the brand states on their website, “let us be a part of your life with thoughtfully designed pieces that will be with you from there on.”
GINLEE
The designers at GINLEE are equipped with fashion and industrial design knowledge, which is why the brand incorporates 3D elements such as pleats in various geometric shapes into its clothing designs. Familiar silhouettes, such as maxi dresses, are coupled with interesting textures to make for a statement piece.
Good Addition
Andrea Chong and Joan Chang started Good Addition in 2022, and the brand has since grown to include a wide variety of elevated and buildable basics. Chong designs all the pieces with great intention. Peruse through the brand’s online store and one can see the unique cuts and necklines that she focuses on, making for a slightly more elevated and chic take on basics.
GRAYE
GRAYE is for the OG cool kids that have grown up, so think office wear meets coquette-core, and a jacket that can be worn as a skirt. Their unisex and transformative designs are your cheat codes to being the most fashionable in your circle.
Her Velvet Vase
Her Velvet Vase launched in 2007 and has since grown its presence to include stores across Singapore, Malaysia and Cambodia. The label is known for elegant pieces that are also casual enough for everyday wear. It’s for women who prefer feminine pieces for both work and brunch, and pieces that are well-suited for the summer heat.
In Good Company
Guided by its signature blend of clean, modern tailoring and artful drape work, the designs crafted by In Good Company make for effortless wear. The flowy yet intricate pieces are great for those who prefer loose-fitting looks, while still having an artsy touch to their outfit.
KLARRA
KLARRA’s clothing line is where sophistication meets comfort, with linen trousers and dresses that make for a professional and relaxed look. If you’re into understated elegance in pastel or neutral colours, and looking to build your wardrobe with versatile and feminine pieces, KLARRA is the brand for you.
Love and Bravery
The home-grown brand focuses on crafting trendy, everyday pieces for the modern woman. Its items range from chic suede jackets to more feminine pieces such as ruffle sleeved tops and dresses.
Love, Bonito
Designed to offer both comfort and style throughout the whole day, Love, Bonito’s outfits are built with features such as bloat-friendliness and crease-ease to ensure that they both look good and feel good to wear. From crisp blazers to belted rompers, Love, Bonito’s collections cover just about everything, supplying you with staples and statement pieces that, as per the brand’s motto, aren’t just ‘ready-to-wear’, but ‘ready-to-live’.
Lovet
Chic workwear meets frilly femininity in Lovet’s effortlessly sophisticated collections. While known primarily for casual, everyday wear and fresh, energising silhouettes, the fashion label has also recently expanded to include more items such as business casual pieces, and even mother-daughter matching outfits.
Modparade
Fernnice Wong, founder of Modparade, launched the brand in 2007 as a means to fund her university tuition fees, but the brand has since grown into something much bigger. The brand leans into the coquette-core trend and flowery patterns, and offers options for modest wear as well. The unique patterns are perfect for those on the hunt for modest, feminine outfits.
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Ong Shunmugam and OM
While Ong Shunmugam is already well known for its quality tailoring, Ong Shunmugam’s diffusion line, OM, is not to be ignored. OM is its ready-to-wear line, which includes relaxed jumpsuits and dresses that combine the best of traditional Asian iconography and colours with contemporary outlines. With a focus on celebrating diversity in Asian cultures both present and past, Ong Shunmuguam and OM adds a splash of colour to its customers’ lives through its timelessly stylish pieces.
Our Second Nature
Our Second Nature offers comfortable and stylish pieces, with each of its collections telling a story through prints designed in-house. The Men’s and Kids’ collections also feature prints from the Women’s line to create cute pieces for the whole family to mix and match.
PLAYHOOD
PLAYHOOD is a unisex label that blends streetwear with its unique flower motif. The pieces are fun and wearable artworks featuring ‘90s-inspired knitwear, trendy layering pieces and jackets hand-painted by founder Sarah Lai.
Playdress
The pieces at Playdress are built to add flair and fun to any occasion or event. With pieces ranging from business casual to everyday staples, Playdress’ pieces have a casual yet stylish spirit, reflecting its commitment to keeping up with the latest style trends, with a unique twist.
Reckless Ericka
With its one-of-a-kind floral prints and bright colours layered onto silky chiffon, Reckless Erika’s pieces exude a rare kind of gracefully feminine charm. Built to be both functional and boldly stylish, its collections make looking good seem effortless.
r y e
Started in 2016, rye offers timeless classic pieces that will last you across trends and seasons, from boxy, menswear-inspired fits to slim-fitting pieces. Former Asia’s Next Top Model participant and professional model Layla Ong often reps the brand’s outfits.
SABRINAGOH
SABRINAGOH has championed a sense of unique style with its boldly unapologetic pieces since 2009. Known for its simple but elegant silhouettes, the clothes aren’t just a work of art, but are environmentally friendly as well. By using natural fibres and upcycling old materials, SABRINAGOH ensures that all of its pieces are biodegradable, breathable, and comfortable.
Salient Label
Salient Label strikes a thoughtful balance between a quietly understated minimalism and vivacious dynamism with its versatile range of designs. Its dresses, made from environmentally-friendly repurposed materials and biodegradable eco-friendly fabrics, assure its customers that these are looks they can both look good in and feel good about.
Stolen
Stolen was established in 2007, drawing inspiration from Brutalist architecture and installation art. Founded by Elyn Wong, Stolen elevates simple styles of clothing with unusual and sophisticated cutouts and drapery, creating pieces that will ensure you stand out in a sea of cookie-cutter clothing.
Supergurl
Supergurl is your one-stop shop for all things trendy. The brand also carries elegant pieces perfect for a romantic night out. Supergurl will make sure you will look stylish no matter the occasion with very fair prices to boot.
The Closet Lover
The Closet Lover offers a wide range of basics, perfect for mixing and matching. The brand also offers colourful dresses that are perfect for a European summer or a holiday in the tropics.
The Editor’s Market
Looking for a fashion-forward yet understated outfit? Look no further than The Editor’s Market. The brand carries pieces that are classy, effortless and well-priced. With multiple stores across the country, this brand offers essentials that embrace the minimalist aesthetic. They even use lower-impact fabrics in many of their clothes in their effort to be sustainable.
The Form
Designed for the corporate ladies out there on the hunt for exquisitely crafted, quality office-wear, The Form showcases a wide variety of chic and classy tops, pants and dresses, alongside boardroom-ready blazers.
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The Style Soirée
The Style Soirée offers outfits for those who want to cop the soft girl aesthetic or channel their inner preppy persona. With a diverse catalogue of dresses, tops, and bottoms, you’re bound to find something to add to cart.
The Tinsel Rack
Whether you’re looking for something to wear to brunch or a concert, The Tinsel Rack has you covered, with stylish casual tops in addition to date-ready trousers and skirts.
The Willow Label
Perfect for mixing and matching, the brand offers versatile basics in order to create your own personal style for many years to come.
WEEKEND SUNDRIES
WEEKEND SUNDRIES strives to create pieces suited for Singapore’s weather while also using eco-friendly fabrics to create quality clothing. The brand sources its fabrics from selected mills in Japan and Southeast Asia and incorporates sustainable materials in order to create pieces that resonate with Singapore’s rich and vibrant culture. Their clothes offer vibrant patterns, perfect for anyone looking for a little pop of colour in their closet.
Young Hungry Free
Young Hungry Free started as a brand that aims to go against current stereotypes in the local fashion scene. Focused on creating more edgy and style-conscious pieces, they cater to the fashionista who wants to stand out. If you’re in the market for something outside the norm or a unique Instagrammable piece, this brand might just be the right choice for you.
Youths In Balaclava
The underground fashion label has a bold and resolute take on fashion design. From Western-inspired designs to creative spins on typical graphic tees, this young and vibrant brand is not for wallflowers but those interested in experimental pieces to upgrade their wardrobe.
Yacht 21
As its name suggests, Yacht 21 offers pieces focused on creating that perfect vacation outfit. Founded in 2009 by Jarenis Ho, the brand aims to create pieces perfect for encapsulating luxury lifestyles and youthful energy. Influenced by Scandinavian designs, Yacht 21 showcases minimalist pieces with that summer flare, perfect for your next yacht venture.
