49% of India’s Gen Z said a brand sponsors a live music event or concert or is likely to buy from that brand in the future. We also know that concerts are essential to Gen Z, but ticket prices are making them inaccessible. According to Spotify’s 6th Annual Culture Next Report, brands add tangible value by hosting or sponsoring live concerts and events for Gen Z featuring their favorite artists and podcast hosts. You can.
Amidst the chaotic rush to get tickets for Coldplay’s concerts to be held at Mumbai’s DY Patil Stadium on January 18, 19 and 21, social media platforms have posted information on how to reserve seats. It was full of posts from enthusiastic fans who were trying to do everything they could to make it happen.
In a bid to capture a bigger share of India’s fast-growing events and ticketing market, Zomato, the country’s second-largest company in the sector, has set its sights on unseating current leader BookMyShow. There is.
In a recent interview with Moneycontrol, Deepinder Goyal, co-founder and CEO of Zomato, expressed confidence in the company’s trajectory and said, “Zomato’s co-founder and CEO, Deepinder Goyal, expressed confidence in the company’s trajectory. Gun will be number one one day and I hope Swiggy doesn’t buy BookMyShow. ”
The report says that while young people are living their lives online, concerts and IRL events are essential.
74% of Gen Zers have attended a concert/live music show in the past year. Obtaining tickets to Taylor Swift’s Elas Tour in another country brings both economic benefits and cultural savings, ushering in a new paradigm of live music events that fans are willing to attend across borders. is bringing about.
It doesn’t have to be a packed arena for Z to come together IRL and connect over a shared passion. Almost half of Gen Zers have attended a party to hear a new album or song in person. Live experiences are here to stay for podcasters, fueled by the intimate relationships between podcast hosts and people. 37% of Gen Z have attended a live, broadcast, or recorded podcast, and 36% of Gen Z have attended an in-person viewing party for a new episode of a video podcast.
Gen Z’s interest in connecting more deeply with podcast hosts has fueled the rise of video podcasts. In the first five months of 2024, they watched 2.9 billion minutes of video podcasts. This was a 58% increase compared to the same period last year, the report further revealed.
In addition to pop culture podcasts, religion and spirituality is one of the fastest growing categories for Gen Z around the world, up +85% year over year.
