TAIPEI, Taiwan & BANGKOK, Thailand – Media OutReach Newswire – May 24, 2024 – Global fashion icon Tia Li (Li Yufeng) recently graced the cover of ELLE Thailand. In her cover interview, Tia expressed her gratitude for the 174 million views that her song “Goodbye Princess” has accumulated on YouTube since its release last year, saying, “I’m so grateful to the entire team who worked on Goodbye Princess. They all worked on the music with so much passion. I was honored to collaborate with music producer Swizz Beatz. They seem to have an endless source of inspiration, and I’m deeply impressed by their dedication to music. They’re always striving to improve, and always creating more possibilities. This process is so valuable to me.”
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“Goodbye Princess is a reflection of my past and present, but it is also a step towards creating my future. Releasing this song after a period of silence is very important to me. It feels like a fresh start, with a clearer understanding of my goals and the courage to move forward boldly,” said Tia Li.
Tia’s statement on fashion: Just as music can break boundaries and seamlessly connect people, fashion can express values and individuality. I am a huge fan of fashion and am thrilled by the powerful impact it has on the world. I believe fashion is important for all genders as it boosts confidence and allows you to lead trends.
Apart from ELLE magazine, Tia has also graced the covers of many of the world’s top fashion magazines in the past year, including Vogue, Marie Claire, Bazaar, Rollercoaster, Flaunt Magazine, ICON, tmrw and Grazia.
The release of Tia’s latest fashion cover coincided with her birthday celebration, as Tia shared glimpses of her big day and iconic lifestyle with all her fans and followers on Instagram.
Looking ahead, Tia said, “I feel that every role requires continuous improvement, experimentation and challenges. Going forward, different goals await me in each role, inspiring me to keep working hard and live a fulfilling life. I would like to continue collaborating with top talents in their fields, learning from them and seeking inspiration. Traveling has really broadened my horizons and shown me new possibilities and opportunities. I hope to incorporate these experiences into my future work and share them with you all.”
The phenomenal success of her 2023 single “Goodbye Princess” – “Goodbye Princess” was produced by Grammy Award-winning producer Swizz Beatz. The song and video symbolize Tia’s departure from her old self and her transformation into a stronger, braver persona. The unprecedented success of “Goodbye Princess” catapulted her to the forefront of the global C-pop scene. Within just 10 hours of its global premiere, the music video had already exceeded 1 million views; and it became the fastest C-pop video to reach 100 million views on YouTube (174 million views to date).
Successful #EmpowerHer Campaign – In 2023, Tia Lee also launched the #EmpowerHer campaign to inspire women around the world to embrace their true selves and overcome challenges. The campaign is based on her song “Goodbye Princess”. The #EmpowerHer campaign was a huge success, breaking records and going viral across various platforms. The pre-release campaign, featuring a six-part animation and motion image series, garnered over 100 million views, setting a new world record for a pre-release campaign for a music video. The song also went viral among TikTok creators around the world, garnering millions of views and likes for the “Goodbye” dance, and participating TikToks’ credits garnered a massive following of 164 million fans worldwide. The #EmpowerHer campaign also aims to support and promote the concept of “women empowering women” and benefit as many female-centered charitable causes as possible on a global scale. Tia has partnered with four female-led charities, including Women in Music (US), Beats by Girlz (Europe, Africa, Americas), Teen’s Key (Hong Kong) and Daughters Of Tomorrow (Singapore), and raised HK$3.8 million (approximately USD$480,000) for these charities. The #EmpowerHer campaign has touched the hearts of many fans and women around the world and has received positive feedback and recognition from media around the world.
London Fashion Week – Tia stole the show at London Fashion Week in February 2023. She sat front row at the event’s biggest runway shows and was seen mingling with designers and A-list stars, including David Koma, Richard Quinn, Justin Bieber, and Pharrell. Tia Lee attended the Moncler Spring 2023 Collection show at London Fashion Week wearing an elegant coat and sunglasses from the Moncler Genius line. She was spotted hanging out with other global A-list celebrities, including Justin Bieber, Alicia Keys, Swizz Beatz, and Pharrell Williams.
Useful Links:
Interview with L Thailand – https://www.youtube.com/watch?v=gICtZ7ax0mM
ELLE Thailand Fashion Cover Story – https://ellethailand.com/tia-lee-interview/
Tia Lee Official IG Birthday Post – https://www.instagram.com/p/C60GG5JyOi_
In the latest ELLE Thailand fashion cover, Tia is featured alongside top brands including: Miu Miu, Burberry, Valentino, Diesel, MM6, Versace and Jean Paul Gaultier.
Tia Lee Official Channel:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/
Hashtag: #TiaLee
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About Tia Lee | Lee Yu Fen:
Taipei-born Tia Li (李毓芬) is an international C-pop singer, fashion icon and film and television actress. In addition to her acting and musical roles, Tia frequently appears in major fashion shows. As a trendsetter, Tia has appeared on the covers of fashion, beauty and lifestyle magazines such as Vogue, Elle and Marie Claire, and shares beauty and fashion tips through Vogue’s social media channels.
