Ani |Updated: October 28, 2024 15:56 IST
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Bangalore (Karnataka) [India]October 28: Siyaram’s, a heritage brand in the textile and fashion industry, announces the launch of ZECODE, a fashion brand aimed at revolutionizing the way Gen Z expresses themselves through clothing . To celebrate its foray into the industry, ZECODE has opened stores at four key locations in Bangalore.
ZECODE offers a wide product range of 5000 SKUs across categories for women, men and children. Be it ethnic fusion wear or contemporary casual wear, the brand has something for everyone at pocket-friendly prices. Targeted at young people, ZECODE is designed for young people who want to constantly evolve and express their unique identity. ZECODE champions the spirit of self-expression that defines Gen Z, with a desire for individuality and a constant focus on trend-forward fashion without breaking the bank.
“ZECODE is more than just a fashion brand; it is Gen Z’s biggest cheerleader,” says Gaurav Poddar, Executive Director, Siyarams. “Since 1978, Siyaram’s has been a key player in the Indian fashion industry and is known for its heritage in the textile and fashion industry. At ZECODE, we are harnessing the vibrant energy and creative spirit of Generation Z. , offering trendy and wallet-friendly brands.
Jayakar Shetiger, CEO of ZECODE, said: “ZECODE’s mission is to be an aspirational brand for the next generation, always in sync with the world of the next generation.Bangalore has a vibrant population of young working professionals and students who love experimenting with fashion. With its dynamic retail atmosphere and vibrant youth culture, we plan to open 20-25 stores in Bangalore and Karnataka.
To connect with young customers, the store provides a welcoming atmosphere that speaks their language, from signage to all communications. The store features a simple yet impactful design with plenty of Gen Z lingo, and a curated shopping experience that’s engaging and relatable. ZECODE is on a mission to make the latest trends accessible to all GenZ.
ZECODE is a fashion brand that champions freedom of expression through affordability and trendy style. With the support of Siyarams, ZECODE is dedicated to making fashion accessible and sustainable for Gen Z. With a focus on self-expression and inclusivity, ZECODE aims to be the voice of an evolving generation. Their mission is to empower young people to embrace their unique identities through fashion, empowering everyone to express their authentic selves with confidence.
Siyaram Silk Mills has been a cornerstone of the Indian fashion industry since its inception in 1978. Known for its fine textiles and fashion, Siyaram Silk Mills offers a diverse range of products under various brands such as J. Hampstead, Oxenberg, Kadini, and more. The company has a proven track record in the textile and fashion sector, serving both domestic and international markets. Siyaram’s is committed to providing world-class quality and innovation, and has established itself as a leader in the textile industry.
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