Siyaram’s, a well-established brand in the Indian textile and fashion industry, has launched ZECODE, a new brand that caters to the Gen Z taste for bold, expressive and affordable fashion.
The brand opened four flagship stores in prime locations in Bangalore, marking the beginning of what it envisions as a new chapter in youth fashion.
With over 5,000 SKUs available across categories for women, men and children, ZECODE’s collections range from ethnic fusion wear to trendy casual, an eclectic mix designed to appeal to today’s generation. embodies. The brand aims to capture the spirit of Gen Z by offering affordable fashion that resonates with their personalities.
“ZECODE is more than just a fashion brand. It is Gen Z’s biggest cheerleader,” said Gaurav Poddar, Executive Director of Shyarams. “Since 1978, Siyaram’s has been synonymous with quality and style in India. At ZECODE, we channel the vibrant energy of Gen Z into a brand that celebrates their unique expression.”
Jayakar Shettigar, CEO of ZECODE, added: “ZECODE’s mission is to be an aspirational brand for the next generation, always in sync with the next world. Bangalore, home to young professionals and students, is the ideal starting point. Year 1 By the end, we plan to open 20-25 stores in Bangalore and Karnataka.”
To deeply connect with its target audience, ZECODE stores are designed with Gen Z in mind, featuring a modern yet welcoming atmosphere and language that resonates with youth culture. ZECODE aims to provide young shoppers with the latest trends and become an exciting new player in the Gen Z segment of the fashion industry.
