New Delhi: Indian apparel manufacturer Shyaram’s has announced the launch of ZECODE, a fashion brand that aims to revolutionize the way Gen Z expresses themselves through clothing.
ZECODE offers a product range of 5000 stock keeping units (SKUs) across categories for women, men and children. Be it ethnic fusion wear or contemporary casual, the brand aims to offer something for everyone at an affordable price.
Unveiled at four locations in Bangalore, the stores feature a design rich in Gen Z lingo and aim to curate an engaging and relatable shopping experience.
Targeting young people, ZECODE aims to champion the spirit of self-expression that characterizes Gen Z at an affordable price.
Gaurav Poddar, Executive Director of Siyaram’s, said: “ZECODE is more than just a fashion brand; it is Gen Z’s biggest cheerleader. Since 1978, Siyaram’s has been a mainstay in the Indian fashion industry and is known for its legacy in the textile and fashion industry. At ZECODE, We have harnessed the vibrant energy and creative spirit of Gen Z to bring you a brand that is trendy and easy on the wallet.”
Jayakar Shettigar, CEO of ZECODE, said: “ZECODE’s mission is to be the next generation of aspirational brands, always in sync with the next generation of the world.Bangalore is home to a large population of young working professionals and students who love experimenting with fashion. The dynamic retail atmosphere and thriving youth culture make it an ideal location.We plan to open 20-25 stores in Bangalore and Karnataka in the first year.
