Unlike more rugged sports, tennis has long been synonymous with good style. Be it the bygone elegance of classic white tennis players, the nostalgic charm of Bjorn Borg and his 1970s players, or the more eccentric uniforms of modern power players as seen in Rafa Nadal’s scorching uniform. Colored tank tops, Serena Williams catsuits and crystals, and Naomi Osaka-endorsed designers.
It’s no exaggeration to say that tennis fashion has deeply penetrated the mainstream in recent months, largely due to director Luca Guadagnino’s tennis romp starring Zendaya, Josh O’Connor, and Mike Feist in a love triangle. This is due to the release of “Challengers”. Off the court. Thanks to the eye of costume designer Jonathan Anderson, Loewe’s creative director, their on-screen tennis uniforms are particularly appealing, from embellished college wear to sophisticated Grand Slam outfits. It looked like. On the red carpet, Zendaya rocked a series of tennis-themed looks, whether it was a shimmering pleated minidress or dazzling white heels skewered with miniature tennis balls.
And ahead of the Cruise 2025 show in London in May, Gucci will be hosting Australian Open champion and current ATP World Ranking No. 1 Jannik Sinner and his on-court trademark Gucci. With Holdall revealed as the latest campaign star (at the moment), the Italian house has also released a dedicated tennis collection. The sport is in the midst of a particularly busy summer. Last month, Spanish prodigy Carlos Alacaras won his third Grand Slam title at Roland Garros. Wimbledon opens in London on Monday (July 1, 2024), and the Olympics will be held in Paris. A tennis tournament will be held on the famous clay courts of Roland Garros.
It’s the perfect time for fashion brands to tap into the zeitgeist with their own tennis-inspired collections. Here, the tennis ace’s fashion choices range from Giorgio Armani’s grass-court jersey, made for this week’s Giorgio Armani Tennis Classic at London’s historic Hurlingham Club, to Loewe’s Challengers-inspired T-shirt. Pick up a brand. summer.
A fashion brand that offers tennis style
Gucci collection evokes the nostalgic charm of 1970s tennis stars
Gucci’s Tennis Special collection
(Image provided by: Gucci)
In May, Gucci announced Italian tennis player and current world number one Jannik Sinner as the star of its latest campaign (see below). Ahead of the arrival of Wimbledon, the house presents a full tennis collection that harks back to the 1970s, the decade when Gucci embraced the sport with releases such as the timeless Tennis 1977 sneaker. So, in addition to the pleated white tennis dresses for women and the sporty polo shirts and pullovers for men, as well as the necessary accessories such as the latest sweatbands, we now offer creative Sabbat de Sarno’s sophisticated and contemporary Expect items that have been reimagined in style but infused with nostalgic charm. A version of the Tennis 1977 sneaker and a Gucci monogrammed racket holder that’s sure to turn heads at the country club. Each one features Gucci’s signature green and red ‘web stripe’ detail, and the accompanying campaign stars up-and-coming British tennis stars Emma Cohen and George Lofhagen.
Gucci’s Tennis Special collection is available at select Gucci stores and gucci.com.
Court-ready Uniqlo collection by Jonathan Anderson and Roger Federer
Uniqlo’s “Roger Federer Collection by JW Anderson”
(Image provided by: Uniqlo)
Not content with simply outfitting the still-ubiquitous Challengers, Northern Irish designer Jonathan Anderson created the viral Loewe T-shirt to go with it (see below). They also unveiled a new Uniqlo collection in collaboration with Roger Federer. He wore the Japanese brand on court later in his career. First introduced in September 2023, the Roger Federer Collection by JW Anderson combines high-tech sports products with Anderson’s eye for great design. This year’s collection is inspired by 1970s and 1980s tennis uniforms (also a touchpoint for Josh O’Connor’s Patrick Zweig’s on-court attire in Challengers), including striped polo shirts, Featuring nylon shorts and a V-neck marl T-shirt. – Shirts alongside more modern technical training jackets and sweatpants. It’s been a busy month for Federer, who will retire in 2022. The enduring tennis star has also appeared alongside prolific Spanish rival Rafael Nadal in a campaign for Parisian house Louis Vuitton. Meanwhile, Anderson announced Loewe’s latest collaboration with Swiss sportswear brand On, running a campaign featuring rising American tennis star Ben Shelton. (He is one of the major investors and a brand ambassador).
Uniqlo’s Roger Federer Collection by JW Anderson collection is available for purchase at uniqlo.com. The latest LOEWE x ON capsule collection is available to purchase from mytheresa.com.
Giorgio Armani collection inspired by tennis classics at Hurlingham Club
“Giorgio Armani Tennis Classic – Hurlingham Club” Collection
(Image credit: courtesy of Giorgio Armani)
Every June, the Giorgio Armani Tennis Classic is held at London’s Hurlingham Club. This exhibition tournament will be held on the famous grass court, serving as an unofficial prelude to Wimbledon (this year’s participants include Holger Luhn, Francis Tiafoe, Daniil Medvedev, and a surprise Novak… Djokovic’s participation, last minute addition). The Hurlingham Games have become a staple of London’s social calendar, and in addition to the glamorous proceedings, Armani has also created a capsule collection of clothing to outfit the event’s ballboys, umpires and grounds staff. did. The lousy, unadorned collection, made in simple creams, deep navy and white, is an exercise in Mr. Armani’s understated design codes, here featuring easy, structured pieces for men and women. It’s epitomized by the raw tailoring, crisp white shirts, and loose-fitting shorts inspired by sportswear. Finished with the circular Giorgio Armani Tennis Classic motif, this collection is strictly limited edition. It will also be available at a special pop-up at the Hurlingham Club and, for a short period, at Giorgio Armani’s London boutique on Sloane Street.
The Hurlingham Club collection is now available at Armani’s Sloane Street Boutique and Hurlingham Tennis Club.
Monogrammed Gucci tennis bag worn by Grand Slam champion Jannik Sinner
Italian tennis player Jannik Sinner stars in the brand’s latest campaign, shot by documentary photographer Riccardo Laspa and creative directed by Sabato De Sarno.
(Image credit: Photo by Riccardo Raspa, courtesy of Gucci)
Jannik Sinner, the 22-year-old Italian tennis player who defeated Daniil Medvedev to win the Australian Open earlier this year and earn his place in the selection club before being crowned ATP World No. 1, has had a long history. She has been courted by an Italian tennis player for a while. Fashion house Gucci attended the house’s first cruise show in 2022 and became its official ambassador later that year. His loyalty is expressed in his choice of tennis gear on the court, replacing the player’s usual sportswear brand nylon holdall with a custom-made Gucci monogram duffel bag, which is currently on sale. Masu. In May, Gucci announced Sinner as the star of its latest campaign in a series of on-court images by Riccardo Laspa, a sure sign of the player’s burgeoning profile (and also the Vuitton) is on a par with Spanish rival Carlos Alcaraz, who has been the head of Louis’ campaigns. Emblazoned with the 1980s campaign slogan “Gucci is a feeling”, the nostalgic feel of the image is created to capture the house’s long-standing ties to sport, including the timeless Tennis 1977 sneaker .
The Gucci Maxi Duffle Bag is available on gucci.com (£1460) and in Gucci stores.
Brunello Cucinelli Tennis Capsule infused with the designer’s distinctive brand “sprezzatura”
(Image credit: Courtesy of Brunello Cucinelli)
Brunello Cucinelli brings his obsession with luxury to his new tennis capsule, which is undoubtedly ready to be spotted on the courts of the world’s most exclusive locations this summer. Featuring menswear, womenswear and kidswear, as well as several lifestyle products, from racquet holders to tennis bags, the collection draws inspiration from Cucinelli’s easygoing sartorial codes from his native Italy. is inherited. So the tennis uniform includes a white polo shirt dress with a loosely pleated skirt, men’s shorts with a crisp pleat down the front, or a cable-knit sweater or cardigan (with Brunello Cucinelli’s brand sprezzatura, worn over the shoulders). (Hang it on your body or wrap it around your waist). A Brunello Cucinelli branded cotton cap with an embroidered tennis racket completes the look. ‘[It’s] “It is dedicated to people who live tennis as a lifestyle,” the brand says.
Brunello Cucinelli’s Tennis Set Capsule Collection is available on Net-a-Porter and brunellocucinelli.com, as well as in select stores worldwide.
Loewe T-shirt from Luca Guadagnino’s sensual tennis thriller ‘Challengers’
Loewe’s ‘I Told Ya’ T-shirt inspired by Luca Guadagnino’s Challengers
(Image credit: Provided by Loewe)
I know it’s not technically tennis attire, but it comes from Luca Guadagnino’s Challengers. Zendaya, Mike Feist, and Josh O’Connor play three budding tennis players caught up in Will and Will in this erotic tennis movie. They depict a love triangle set in the run-up to the 2019 U.S. Open (in the film’s intense on-court scenes, sexual frustrations are taken out on the ball). British designer and Loewe creative director Jonathan Anderson designed the film’s costumes, and Zendaya’s Tashi and O’Connor’s Patrick also wore “I Told Ya” T-shirts that combined sport and romance. “As a spectator, you never know who to root for, and clothes are a tool for that,” Anderson said. The T-shirt is based on one worn by JFK Jr. Speaking on the release of the film, Anderson said: Loewe created the T-shirt and sweat versions in white or marl grey.
Loewe’s ‘I Told Ya’ T-shirt (£225) and sweater (£475) are available at loewe.com and select Loewe stores worldwide.
Aries and Fila’s tennis-inspired collaboration where two worlds collide
Aries x Fila Tennis-inspired collection
(Image credit: Courtesy of Aries and Fira)
British skate brand Aries brings a playful, subculture-infused style in collaboration with Fila, who dressed Bjorn Borg in his 1970s heyday (and arguably shaped tennis style forever) . Rocking classic tennis white, expect front zip bandage skirts emblazoned with Aries and Fila logos, striped sweatbands, and co-branded T-shirts and jackets. The idea of the collaboration was to capture a sense of “Italianness”. Sofia Plantera is originally from Italy but currently lives and works in London. It features a soft pastel palette of pinks and greens, faded by years of garment dyeing. The charm of Plantera, which is synonymous with Italian streetwear. Eschewing tennis’ sometimes stifling connotations, the accompanying campaign features Sons of Raphael, the sibling musical duo responsible for the music for Sofia Coppola’s Priscilla.
Aries x Fira can be purchased from ariesarise.com.
Tory Burch’s Tory Sport preppy uniform for on and off the court
Tory Sports Tennis White
(Image credit: Courtesy of Tory Sports)
American designer Tory Burch introduced Tory Sport in 2015, and this sporty off-shoot marked the beginning of a more creative approach to her eponymous mainline label, with a focus on fashion, shape and form. It was praised for encouraging experimentation (the concept of brand presence). “And that wasn’t interesting to me because it stifled creativity… So for the last five years, I kind of shot that concept away,” she told Wallpaper* in January. Tory Sport covers all sports, with each item imbued with the label’s signature preppy, playful character, with recent new releases including tennis wear, white pleated skirts, and drop-waisted The collection includes dresses, and a nostalgic 1970s collection. Some track jackets feature Tory Burch’s monogrammed tennis racket motif. Reminiscent of the hazy charm of a New England summer, the tennis collection is completed with a ‘convertible tote’ featuring a removable zip pocket with space for two racquets.
Tory Sport is available from Mytheresa and toryburch.com.
