Viktor & Rolf Fragrances is now officially launched on the Amazon Premium Beauty Store, bringing the brand’s fragrances to a wider audience.
Viktor & Rolf debuts on Amazon Premium Beauty Store. – Viktor & Rolf
The brand’s dedicated Amazon storefront will feature iconic scents such as Spicebomb Eau de Toilette, as well as new products such as Flowerbomb Tiger Lily Eau de Parfum.
As part of its expansion into Amazon, Viktor & Rolf is looking to tap into more of the Gen Z customer base that is revolutionizing the fragrance market, which has seen huge growth this year, with women’s fragrances up 14% and men’s fragrances surging 29%, driven primarily by younger customers.
“Launching into the Amazon Premium Beauty Store marks a major milestone for Viktor&Rolf Fragrances,” said Tori Diamond, general manager, luxury fragrances, L’Oreal Luxe.
“Joining Amazon will allow us to better serve a wider range of fragrance customers. By offering a seamless, luxurious shopping experience, we can make Viktor & Rolf fragrances more accessible than ever and expand our reach to Amazon’s large and diverse customer base. We’re excited to connect with new customers and introduce them to the wonderful world of Viktor & Rolf fragrances.”
Founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren, Viktor&Rolf continues to evolve its signature scents.
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