Image courtesy of @VIVTHEMOLE/INSTAGRAM
Text by Julia Kittelty
Endless inspiration delivered straight to your inbox.
There’s something so fun about when your phone buzzes and you realize it’s not another work email, but a new essay from your favorite Substack writer about what’s currently in your closet.
Launched in 2017, the newsletter and blog platform lets users write, read, and curate to their heart’s content. Whether you’re looking for recommendations on where to get the best designer deals, thrift store know-how, or apartment tours, you’ve come to the right place.
Looking for more fashion news and features? Check out our Fashion section.
Filled with kitschy graphics, mirror selfies, and niche pop culture references, they’ll make you feel like you’re reading an email from your coolest, smartest friend. Below, we’ve compiled a list of our favorites to breathe new life into your inbox.
Digital Tins
New York-born Tina Chang channels her love of clothes, design, and the internet in feel-good, diary-like essays. Whether moodboards, musings, or digital scrapbooks, her writing is intimate and down-to-earth enough for any fashion lover to embrace. And, as in her essay “There’s No Such Thing As a Capsule Wardrobe,” her writing effortlessly combines irony and ambition.
Source: digitaltinz.substack.com
Gumshoe
Former Man Repeller and New York resident Harling Ross Anton delights us with stunning graphics, fashion deep dives, and lists (lists) of items she has saved to her internet browser’s bookmarks, items she (desperately) wants, and clothes she already owns. It’s a digital fashion diary and a peek into the world of a vintage fashionista. A believer in versatility when it comes to her personal style, she can’t be defined by a two-word TikTok aesthetic.
Source
Elle is good at dressing.
American author and self-proclaimed “fashionista,” Elle Sandberg, is a big believer in finding inspiration in unexpected places, like the person in front of you in the coffee queue or a really cute book cover. Her favourite fashion quote is “creativity thrives in limitations,” and I couldn’t agree more – it’s all about making something new with what you already have.
ellesundberg.substack.com
Smooth Brain
Sydney-based content creator Ali Whittle loves the less serious side of fashion, but also the practical stuff. Whether you’re into designer sample sales or thrift store crawls, you’ll find two extremes: what’s worth spending money on and what’s not. Browse countless reading lists and gift and thrift guides, curated with the help of her “coolest friends.”
smoothbrainthinking.substack.com
screenshot
A mainstay in Australian fashion, beauty and lifestyle, Screenshot This from Zara Wong expertly dissects how celebrities, fashion and brands intersect. Read her insights on personal taste, the runways, current style icons and fashion media, and browse handpicked recommendations, playlists and designer edits. It’s a sleek, clever and glossy newsletter-style magazine.
Screenshot from this.substack.com
Wrong style
Melbourne’s Amelia Crook challenges consumer culture to create a personal style strategy that focuses on the life you live in your clothes rather than the clothes themselves. Learn what not to buy, avoid trend cycles, and fill gaps in your wardrobe by opting for clothes that last longer and have more sentimental value.
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Angel Cake
Emily North is a 26-year-old self-described “responsible party girl” who thinks a lot about good clothes. Obsessed with where fashion meets pop culture, Angel Cake is the bridge between what celebrities wear and what we wear. She’s an advocate of focusing on how clothes make her feel, not how they look, and finding inspiration from sources other than the internet. She also loves flowy ballerina skirts.
angelcake.substack.com
Mole Hill
San Francisco-based writer Viv Chen describes herself as an “eBay Gremlin.” She’ll teach you how to shop, challenge the legitimacy of athleisure, and explain that style is discovered, not bought. Expect candid thoughts on “cool girl” life, culture, and fashion.
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Check out more Substack recommendations here.