ABFRL is part of India’s leading conglomerate Aditya Birla Group. Revenues are US$1.7 billion and retail space spans 11.9 million square feet. (As of March 31, 2024), Aditya Birla Fashion and Retail Limited (ABFRL) is India’s first $1 billion pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
ABFRL acquired the branded apparel business of the Aditya Birla Group, comprising ABNL’s Madhura Fashion division and ABNL’s subsidiaries Pantaloons Fashion and Retail (PFRL) and Madhura Fashion & Lifestyle (MFL), in 2015. It was created after the merger in May. After the merger, PFRL was renamed Aditya. Birla Fashion and Retail Co., Ltd.
ABFRL brings together the learning and business of two famous fashion icons of India, Madhura Fashion & Lifestyle and Pantaloons, creating a synergistic core that will be the core of the future fashion business of the Aditya Birla Group.
As a fashion conglomerate, ABFRL has a strong network of 4664 branded stores across the country. As of March 31, 2024, it is present in 37,205 multi-brand outlets and over 9,563 shop-in-shops across India.
We have a repertoire of prestigious brands that have been around for over 25 years, including Louis Philippe, Van Heusen, Allen Solly and Peter Englund. Pantaloons is one of India’s leading fashion retailers.
ABFRL’s international brand portfolio includes The Collective, India’s largest multi-brand retailer of international brands; ABFRL has exclusive long-term partnerships with select brands including Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.
The company’s Van Heusen innerwear, athleisure and activewear has established itself as India’s most innovative and fashionable brand. ABFRL’s foray into the branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. ABFRL also has strategic partnerships with top Indian designers such as ‘Shantnu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Maeba’.
Additionally, to cater to the needs of digital-native consumers, ABFRL is building a portfolio of digital-first brands under its technology-driven ‘House of D2C Brands’ venture, TMRW. TMRW is in the process of building a portfolio of digital-first brands in collaboration with the founders of emerging brands in the e-commerce market. TMRW has built a portfolio of most-loved consumer brands with a focus on fashion and lifestyle categories, leveraging significant growth potential in India and around the world.
