Entitled “From Fieldwork to Prototyping: A Comprehensive Guide to Aptar’s Comprehensive Product Design Process,” the book highlights the importance of inclusivity in the beauty field. More specifically, we aim to inspire the market by sharing our internal design processes that integrate universal design principles to create accessible dispensing solutions.
Choosing the right inclusivity partner
To establish the design process, Aptar Beauty collaborated with APF France handicap, a French organization dedicated to supporting people with disabilities. The NGO supported Aptar Beauty by integrating UX design and ethnographic approaches to understand the realities and experiences of people with disabilities.
“By adopting universal design principles, beauty brands can address the unique needs of older adults and people with fine motor disabilities. At Aptar, we believe this approach is the right way to innovate. – Xavier Joseph, Global Vice President of Marketing and Innovation, Aptar Beauty.
Easy steps towards inclusive design
The new white paper builds on topics discussed in a previous paper, “The Role of Packaging and Dispensing in Making Beauty More Inclusive,” published in October 2023, and includes We delve into the practicalities of incorporating gender.
Consisting of four parts, it covers building awareness, exploring habits and usage, then product testing, and selecting accessible solutions that result from that process. Throughout this document, useful information about universal design principles and insights about the relationship between people with disabilities and hygiene and beauty products are shared.
Comprehensive consumer-tested dispensing solution
Aptar Beauty’s catalog offers five products, including GSA dispensing pumps with N4 or T8 Swan actuators, EuroFlow with Falcon actuators, and Vita dispensing pumps, that are ideal for people with fine motor skills thanks to their easy-to-use designs. It introduces things that are particularly valued by people. and the Gladiator Aerosol Actuator.
Aptar’s overarching goal is to introduce a comprehensive line of packaging that caters to all consumers.
