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Consumers identified which elements of creator-created ads resonated with them the most. Those that made viewers laugh were the winners, with 50% of Americans choosing humor as their number one element. “How-to” videos were cited by 40% of Americans, followed by music (37%), authenticity (34%), storytelling (33%), product recommendations (27%) and influencer connections (12%). Additionally, 9% of consumers enjoy filters as part of the ad experience.[Read more: Four Key Advertising Factors When Speaking to Gen Z]”Knowing what consumers like most and what drives their purchasing behavior is important information for brands. Last year, we updated the results of our groundbreaking…
For all the latest fashion retail people moves bookmark this page Find your perfect fashion role at Drapers Jobs Click on the headlines below for more details Sergio Rossi hires former Ferragamo creative director Lanvin Group-owned Italian luxury footwear and accessories brand Sergio Rossi has appointed Paul Andrew to the role of creative director. Nike veteran to lead Rihanna’s Savage X Fenty marketing Savage X Fenty, the lingerie brand co-founded in 2018 by pop star Rihanna, has appointed Nike head of brand marketing Vanessa Wallace to the role of chief marketing officer (CMO). Peter Hawkings exits Tom Ford as creative…
As Gen Z officially joins the professional workforce, their business wardrobes tend to favor a certain silhouette. The “big pants, small shirt” formula is also prevalent in the office, especially if your workplace has a more flexible dress code, like Harper’s Bazaar.During a recent outing in London, Zendaya (an honorary Gen Zer, since she’s on the fringe of Gen Z) showed off her style by injecting her own personal touch into the uniform. She was photographed strolling through Notting Hill wearing a taupe ribbed cropped tank top by Agold, wide-leg pleated dark brown pants fastened with a warm caramel leather…
Kim Burrell has apologised for past “hurtful” comments made towards the LGBTQ+ community.During her Aretha Franklin Icon Award acceptance speech at the Stellar Awards, the gospel musician said that “after a long time and a lot of reflection,” she has come to fully understand the reach and influence of my voice beyond gospel music.”It’s something that you have to be very careful about when you realize that you’re no longer just preaching to the same choir. You’re preaching to people who wanted to be in the choir but were too scared to come because they don’t understand our language,” she…
Data on sexual orientation and gender identity is critical to closing care disparities across the LGBTQ population, but patients aren’t always comfortable sharing their SOGI details with their health care providers for a variety of reasons, including fear of discrimination. According to a 2024 KFF report, LGBTQ adults are twice as likely as non-LGBTQ adults to report a negative experience while receiving health care in the past three years. The CARE Center at Dignity Health St. Mary Medical Center in Long Beach, California, a specialty clinic that primarily serves LGBTQ patients, has seen this firsthand. “85 percent of our patients…
For many of us, turning on an out-of-office notification is one of the last things we do before going on vacation, usually a brief message notifying us that we’re on annual leave and how to contact us while we’re away. But for some Gen Z workers, out-of-office notifications are becoming another way to add a bit of flair to their workplace culture — a way to show off their personality and approach to the workplace.With summer in full swing and offices temporarily deserted as people head off to summer revelries, social media is filled with examples of this. “On vacation,…
Never mind, we’re just obsessed with Lady Gaga’s latest jacket.It’s the night before the opening ceremony of the 2024 Summer Olympics, and Paris is buzzing. Pop stars who are set to perform are gradually arriving in the City of Light. First, Celine Dion caused a stir yesterday when she posted a photo of herself at the Louvre. The opening ceremony will be the French-Canadian’s first performance since being diagnosed with Stiff Person Syndrome in December 2022, a rare chronic neurological disorder that causes muscle stiffness and severe spasms, forcing her to halt her touring schedule and step back from the…
Back in March, KÜHL sent me The One jacket to review. Since then, I’ve reached for it more often than any other jacket. In fact, as I write this, […] → Read the original → PaddlingLight More articles from PaddlingLight Get it for free: Newsletter Handpicked news 24/7 Paddling tips and tricks Gear reviews Paddling videos Write a review Write a comment Full product statistics Post photos and videos Free water level alerts Get it for free: Newsletter Handpicked news 24/7 Paddling tips and tricks Gear reviews Paddling videos Write a review Write a comment Full product statistics Post photos…
A somewhat one-sided debate has taken TikTok by storm in the last week, as Gen X seems to be “declaring war” on Gen Z, going viral with silly posts about what they believe to be Gen Z overreactions to Eminem’s new album, The Death of Slim Shady. While it can be hard to tell which members of the “emerging” Gen X on the social media platform are being sarcastic and which are serious, the whole furore has made for some confusing yet hilarious content.Online tensions between Gen X and Gen Z have been rising for months. It’s hard to pinpoint…
Adults of childbearing age are having fewer children than previous generations, a trend made even more pronounced by the fact that the U.S. birth rate is expected to hit its lowest level on record in 2023. While people have different reasons for not getting pregnant, the rising cost of living is a major concern for younger generations. In fact, according to a new Pew Research Center report, childless people under 50 are three times more likely to say they can’t afford to have children than older childless people (36% vs. 12%). Since 2018, the share of young Americans who say…