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As the “original influencers,” radio personalities have been at the forefront of creator-generated content long before it was called anything. Now, new data shows the power of any brand to leverage that content, which creates a lot of opportunity for local radio. According to a new report from Nielsen’s NCSolutions, 48% of Americans and 66% of Gen Zers have purchased a product they discovered through influencer-created content on social media or streaming apps. The study also measured consumer responses to creator-created ads: 47% felt entertained, 43% were likely to research the product, 24% were likely to share the recommended product…

Downward angle icon Downward angle icon. Gen Z prioritizes authenticity and true connections, and is increasingly dating sober. Lourdes Balduque/Getty Images Gen Z prioritizes health and authenticity over alcohol, and is embracing sober dating. They drink less than millennials, and they see the benefits of being curious about the sober life. Experts say sober dating fosters authentic connections, which means a lot to Gen Z. For many people, dating is not only synonymous with drinking, but also unthinkable without it.But young people are changing that: Gen Z is gaining a reputation as a conscientious, inquisitive generation that prioritizes health, happiness,…

Vice President Kamala Harris, the front-runner for the Democratic presidential nomination, may need strong support from Gen Z voters if she wants to defeat former President Donald Trump in November’s election.Many Gen Z voters, ages 18 to 27, will be voting for the first time in this year’s election. Younger voters have historically favored Democratic candidates over Republicans, but polls of the hypothetical Trump-Harris matchup suggest this election may be different.The Quinnipiac University poll, conducted July 19-21 – which ended the day President Joe Biden dropped out of the race and endorsed Harris – found that Trump led the vice…

If you’ve spent any time on social media in the past few years, you’re probably familiar with Generation Z (also known as Gen Z or Zoomers). Why? Because as the first generation to have full access to the internet, they’re fully immersed in the online world. In fact, they’re dominating it.”Generation Z stands out with their innate ability to adapt to and excel in today’s digital environment. With constant access to the internet, social media savvy and mobile device at their fingertips, Gen Z’s technological savvy is reflected in their seamless and intuitive adoption of online shopping and commerce,” said…

Downward angle icon An icon in the shape of a downward angle. Joey Fatone, 47, doesn’t know what “rizz” or “mewing” mean. Philip Faraone/Getty Images Joey Fatone said he doesn’t understand his daughter’s use of slang like “no cap” and “beige flag.” The NSYNC member added that using Gen Z slang to interact with kids makes him sound “dumb.” A middle school teacher said it would be beneficial for parents to learn Gen Z and Gen Alpha slang. Joey Fatone charmed teenage girls in the ’90s as a member of boy band NSYNC. Now he’s having a hard time understanding…

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. A few warm days in May and June, and we’re thinking about fall 2024 trends already. The shows for this season happened last February, and now that we’ve had time to metabolize them, as well as the television, film, beauty trends, and culture that influence clothes, new fashion trends for 2024 are coming into view. It’s always potentially scary when old things come back in style.…

When it comes to minimalist style, it’s not necessarily what you wear, but how you wear it. Take, for example, the quiet luxury fashion trend. This is the latest example of how a less-is-more approach to dress can gain significant influence in the fashion world. Celebrities have championed this look for years thanks to its timeless nature and ease of wear (no fancy fabrics or flashy silhouettes). Still, to keep minimalist style fresh and relevant, it needs to be reimagined while staying true to its core identity. Luckily, with wardrobe basics and some fashion know-how, you can make a statement.…

The best waterproof running jackets for 2024: Nike and LululemonWhat to look for in a running jacketLevel of water protectionRain jackets are not universally waterproof. For runners, it’s helpful to separate rain layers into two broad groups: Waterproof and water-resistant.Waterproof jackets offer the most robust protection against water, and in the case of the models in this guide, they’re designed to be breathable enough for high-intensity activities. These are the jackets to look for if you’re planning on running for extended periods in steady rain.Water-resistant jackets are lighter, often more breathable jackets (similar to windbreakers). They will stand up to…

Fashion is on the rise. And it looks great. Style and sport have long been intertwined, but the Summer Olympics in Paris, which begin on Friday, will remind us just how great a combination they are. As young people from around the world gather to compete in the City of Lights, fashion is in the spotlight more than ever. Luxury giant LVMH Moët Hennessy Louis Vuitton is acting as Premium Partner, and as always, brands from around the world, including America’s Ralph Lauren, France’s Berluti, Switzerland’s On and Japan’s Asics, are providing country-themed outfits for the competitors. Antoine Arnault, LVMH’s…

Canaves agreed, adding that both Democratic and Republican voters are optimistic about the election’s outcome. “Both sides are feeling the momentum and energy,” he said. “That could translate into an improved short-term outlook and move some consumer sentiment.” But the same can’t be said for independents and undecideds, who face more uncertainty, he added.After all, a shaky election is likely to mean shaky consumer spending. “Unfortunately, election times are not necessarily the most auspicious or exciting times to be an American,” Sanders said.What should brands know?Kanaves says spending tends to drop off especially in the weeks surrounding elections: “Consumers may…