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Listen to the article 9 minutes This audio is automatically generated, please let us know if you have any feedback. Golf is hot right now, as a younger, more diverse demographic embraces the sport as a lifestyle, and perhaps the sport has gained a fashion following through on the unexpected cultural shift that has affected just about everyone during the pandemic. A February report from the National Golf Foundation found that active participation in golf on and off the course surpassed 40 million Americans for the first time in 2022, then grew to more than 45 million Americans. The 2024…
The transformative e-commerce metaverse will enhance the online shopping experience and bring real-world adoption to the metaverse industry.Enabling the NFT-based luxury lifestyle metaverse, Trace Network Labs continues to launch platforms and products that further blur the lines between our physical and digital lives. The company’s latest offering, fashion & lifestyle metaverse PARIZ, offers consumers a unique and immersive shopping experience that combines the best aspects of both physical and digital.Through PARIZ, Trace Network aims to be at the forefront of an entirely new form of e-commerce – experiential commerce, where customers can interact with products and brands in a virtual…
Consumer trends impact fashion brands by driving changes in product offerings, marketing strategies, emphasis on brand values, customer experience, and collaboration opportunities. Adapting to emerging trends is crucial for brands in fashion industry to stay relevant and meet the evolving demands of their customers. Consumers are more empowered to choose products that resonate with their own personal values, making brands more accountable for their business decisions. The fashion brands that can adapt most effectively to an ever-changing environment will be best positioned to maintain a great brand image. This article delves into the prevailing consumer trends that influence the selling…
If you’re anything like me, getting changed into for date night involves dumping at least five outfits on your bedroom floor, sending countless photos to your girls’ group chat, and panicking at the front door just before you feel like you’re finally ready to leave the house. Sure, deciding what to wear can be a challenge at any time, but when you’re pregnant, finding clothes that fit your growing and changing body takes on a whole other level of difficulty.Luckily, some of our favorite celebs are currently flaunting their pregnancy bellies and providing plenty of maternity style inspiration in the…
Whether she’s hitting the red carpet decked out in head-to-toe feathers or just wearing a bra on her days off, Rihanna sure knows how to make a style statement. But her fashion chops go beyond just looking good. As well as being the face of fashion campaigns for the likes of Louis Vuitton and designing some of the sexiest lingerie we’ve ever seen with her Savage x Fenty collection, the singer has also appeared on the covers of a number of prestigious magazines.The latest issue is Interview magazine’s Spring 2024 issue, which was styled by the magazine’s editor-in-chief Mel Ottenberg.…
Let’s not mince words: getting the cover of Vogue is a big deal, but getting two covers of the esteemed fashion bibles *at the same time*? That’s pretty much unheard of. Unless you’re Zendaya, of course.The actress will be on the May covers of both American and British Vogue, a move that’s obviously strategically timed, as May is the month of the Met Ball and Zendaya will be co-hosting this year’s event. The theme is “The Garden of Time.” And we’re not just talking about one photoshoot shared by both magazines: Zendaya stars in two separate stories, photographed by Annie…
France’s fast fashion bill was recently passed unanimously by the lower house of parliament, a rare agreement in a parliament where the government lacks an absolute majority and often faces fierce opposition. But this unanimous decision does not mean that all French people welcome the government’s approach. The new rules will apply to companies that sell a minimum number of products per day – a threshold to be defined in a future decree – and the government is targeting fast fashion giants such as China-based manufacturer Shein and online platform Temu. Ultra-fast fashion companies like Shein bring about 7,200 new…
Ranchers, musicians, actors and more gathered for this year’s spring fashion photo shoot at TR9 Ranch. For C&I’s spring fashion shoot, we wanted to highlight the classics of Western style: denim, lace, fringe, turquoise, and natural neutrals that reflect the beauty of spring. The influencers chosen to showcase these classic styles also reflect the West. The backdrop for the spring fashion shoot is TR9 Ranch, home of the Teton Ridge Performance Horses. Located outside of Weatherford, Texas, this ranch is spread across acres of picturesque scenery, providing the perfect setting for a shoot focused on classic Western style. TR9’s larger…
A notable breakthrough from Imperial College London is redefining the future of sustainable fashion with the development of vegan leather.This revolutionary material, free of animal products and plastics, is the result of cutting-edge genetic engineering techniques and, amazingly, has the unique ability to dye itself.As a result, this breakthrough represents a giant leap towards more sustainable fashion practices – pushing the boundaries of environmentally responsible production methods and setting a new standard for the industry.An environmentally friendly solution to dye pollutionThe fashion industry, historically notorious for its heavy environmental impact, particularly in the fabric dyeing process, is now on the…
E-commerce giant Amazon India has launched a new segment called ‘Bazaar’ for low-cost, non-branded fashion and lifestyle products. The segment has been rolled out on Amazon India’s Android app.With e-commerce penetration growing in India, the e-commerce company will target customers in the sub-Rs 600 segment through Bazaar. The company had earlier told retailers that the platform will sell unbranded products such as apparel, watches, shoes, jewellery and luggage, mainly in the sub-Rs 600 price range.So far, Amazon India has been popular among urban customers who are also Prime members, who get faster delivery and streaming video and music, a demographic…