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The phenomenal K-pop band BTS is currently serving their mandatory military service. However, their unwavering dedication to their loyal fans, the ARMY (the adorable MCs who represent the youth), remains unchanged. The seven-member group has been meticulously preparing for their inactivity with multiple music releases and posts. As much as their music captures people’s hearts, their fashion also grabs attention. Whether onstage or on the red carpet, BTS are fashion chameleons who always dazzle with their top-notch outfits. The world’s biggest fashion brands eagerly outfit them and try to sign sponsorship deals. In 2021, Louis Vuitton appointed them as its…

Get ready for a whirlwind ride through the fashion world’s crystal ball! In 2024, the fashion industry will don its shades—global uncertainty might loom, but guess who’ll shine as the silver lining? That’s right, India will be rocking it! Brands will act like chameleons, adapting and showing off their agility. Sustainability will emerge as the superhero, greenwashing will come under more scrutiny and personalisation will take centre stage to efficiently address customer needs. Bricks-and-mortar stores will be back like a boss, while AI is set to entrench itself even further within business operations. Let’s dive into the key trends set…

This article was originally published in December 2023 and has since been updated to appear in the Spring 2024 issue of Microcosm. Clothing production is a resource-intensive process. Source: Unsplash/Marcus Winkler. Looking good costs money. And not just money. The clothes people wear require a huge amount of energy and resources to produce. Investing in clothes that will eventually be thrown away just adds to already bulky landfills. When it comes to sustainability, the fashion industry is rather behind the times. How can we turn something environmentally dull into something amazing? Bacteria, or bacterial cellulose (BC), is a network of…

A summary of 2023’s biggest fashion brand winners and losers. Credit; Shutterstock. Fashion companies during 2023 were hungry for growth and looked to realise those ambitions predominantly through aggressive acquisition sprees, ramping up efforts around sustainability and partnering on digital innovation. But there were a number of failures along the way including collapsed deals and growing consumer awareness of greenwashing which led to some less than satisfactory results. The fashion winners versus losers of 2023 Here’s a list of the fashion brands that enjoyed a string of successes during the year as well as the ones that didn’t fare so…

As we dive headfirst into the new year, now’s a good time to re-evaluate your existing wardrobe and see which pieces are going out of style, which you can reinvent, and which you can add to the mix. Experts predict that 2024 will see a continuation of ’90s-inspired wardrobe looks like jelly accessories and college prep, as well as some unexpected moments of inspiration like grandpa, jazz, and retro femininity. Sophisticated Preppy While the COVID-19 pandemic allowed us to go into full goblin mode and encouraged loungewear, fashion pros say the industry is now experiencing a direct backlash against the…

SHANGHAI — In 2019, when Lu Yanyang, a recent graduate with a degree in fashion, was searching for her niche in the business world, she realized there was an untapped opportunity in China’s burgeoning pet market: Pets are often fashionably dressed, but owners had no options for coordinating their pets’ outfits.A year later, Lu launched GIGIWAWA, a fashion brand in Shanghai that offers matching outfits for pets and their owners, specially designed to fill this gap. “The word ‘gigiwawa’ describes the intimacy between pets and their owners,” Lu, 30, told Sixth Tone. “It’s like a ‘parent-child’ relationship. People love their…

Open in new windowDisruptive technologies in the workplace generally fall into three categories: those that enhance existing skills while creating new ones, those that replace skills while reducing the need for others, and those that fall somewhere in between. So where does generative artificial intelligence, one of the most talked-about technologies of 2023, fit in? For creative teams in the fashion industry, the year ahead may help find the answer.Gen AI is an algorithm that can be pre-trained on large amounts of data, such as text, images, and code, and often fine-tuned with other company data to create new, complex…

Open in new windowFast fashion accelerated in 2023. Following in the footsteps of e-commerce giant and market leader Shein, a group of challengers have upended the competitive landscape by producing fashion faster and cheaper than before. First-generation fast-fashion giants such as H&M and Zara, who introduced the concept of trendy runway-inspired fashion at affordable prices, have been challenged before by second-generation digital-first fast-fashion companies such as Asos and Boohoo. Now, third-generation companies are emerging. Among the rising players is Temu, a marketplace owned by China-based PDD Holdings. Just a few months after launch, the company overtook Amazon as the most…

If you purchase something through links in this article, we may earn a commission.1Topshop faux feather mini dressNothing says party quite like a feather-filled look, and we’re obsessed with this bright red mini from Topshop. With its open back and spaghetti straps, this babe is flapper-girl chic in every sense of the word. 2Nobody’s Child Petite Silver Metallic Vienna Mini DressIt’s no secret that silver is this year’s trend color, and the metallic trend isn’t going away anytime soon. I can’t wait to style this Nobody’s Child dress with an oversized headband and Mary Janes this party season. 3Topshop Embellished…

If you purchase something through links in this article, we may earn a commission.Mejuri Bold Pearl HuggiesThis insider-favorite brand specializes in modern jewelry designs that look much more expensive than they actually are. Good Squish Stallion Bridget Jones ScrunchieWell, is this the perfect festive hair accessory?!?!? We think so.& Other Stories Rhinestone Stud Clutch BagIt’s like giving the gift of Paco Rabanne, but at a much more affordable price. Paco Rabanne is coming to you on New Year’s Eve! ADVERTISEMENT – CONTINUE READING BELOWSkims Long Sleeve DressEveryone should have a classic black long sleeve dress in their wardrobe and this…