Author: uno_usr_254

Paris Fashion Week is positioned as the pinnacle of fashion excellence, attracting creatives from around the world for a week of innovation and inspiration. This annual event is where trends are born and the stakes are high, as designers blend modern flair with timeless classics. Celebrities and style influencers roam the streets, drawing inspiration from the latest runway shows and their unique tastes. This year is no exception, with Paris Fashion Week September 2024 bringing new life to timeless fashion delights, showcasing the return of beloved staples and a fascinating mix of fresh trends. Lightweight cut-out dresses were cleverly combined…

As part of The Drum’s Fashion & Beauty Focus, Zalando’s head of marketing and content will set up the retailer’s stall for the next five years and beyond. Zalando wants to establish itself as Europe’s largest fashion and lifestyle retailer. To achieve this, the company is focusing on fresh positioning and a bold new campaign featuring actor Willem Dafoe.The Drum spoke to Anne Pascual, Zalando’s Senior Vice President of Design, Marketing and Content, at a pivotal moment in Zalando’s 16-year history. In March, Zalando underwent a major business strategy update that resulted in a repositioning of the brand, a redesign…

California will soon implement the nation’s first mandatory take-back program after Gov. Gavin Newsom signed a bill requiring apparel companies to take back unwanted clothing. Goals of the bill. SB 707 would reduce millions of tons of unnecessary clothing that would normally end up in landfills across the state, support the development of upcycling and recycling across the state, and address the environmental impact of “fast fashion.” It is intended to. “SB 707 is about more than just recycling. It’s about changing the way we think about textile waste,” the bill’s author, Sen. Josh Newman (D-Fullerton), said in a statement.…

In the world of pants alone, there are plenty of fashion trends that seem to be popular with younger consumers: wide legs, high waists, skinnies, ripped, etc., but older shoppers are less enthusiastic. Many people belonging to Generation Z, the generation born between the late 1990s and early 2010s, are just entering the job market, meaning their average disposable household income will increase significantly in the coming years . This income could be spent on apparel, as the age group most likely to say they closely follow recent fashion trends in the US in 2023 was 18-29. fashion consumption habits…

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus member-only discounts.Fashion is approaching a new era where technology and sustainability combine to create better opportunities for business and the planet. But with constrained budgets and changing consumer sentiment, brands are having to make difficult decisions about where to invest to drive innovation and reduce waste.Contains many hot topics. Improvements in artificial intelligence are driving a new industrial revolution. Wearable technology is experiencing a renaissance thanks to smart glasses and mixed reality headsets. Digital design is becoming fast and photorealistic. Mixed reality is becoming…

Sustainable fashion is a difficult concept to define, as various criteria and expressions are used to assess the sustainability of clothing, such as “plastic-free,” “organic,” and “recycled.” Some of these are even contradictory. Although products made from recycled plastic can be considered sustainable, some argue that plastic still has a negative impact on the environment. This means that products are often branded by retailers as “sustainable” despite their negative impact on the environment, making it difficult for consumers looking to buy eco-friendly fashion. means. This is evidenced by the fact that more than half of U.S. consumers say they feel…

After eight days of shows in the City of Light, Paris Fashion Week has come to a close. Lithuanian designer Juozas Statkevičius brought the wow factor with his collection of well-tailored and magnifying pieces, as both Statkevičius and designer Tony Ward took inspiration from cinema history this season. Wild Rose & Sparrow held a ballet-core-themed show at the Théâtre du Gymnase Marie Bell; with risqué silhouettes, the brand’s co-founder Ariana Dancu wanted to create a collection inspired by female confidence and self-expression. Christian Siriano’s leather looks are to-die-for after coming off the New York Fashion Week runway, Chloé bohemian inspired…

Fashion is about presenting your best self to the world. Brands have long faced intense scrutiny over their production practices, an industry that has historically relied on sweatshops, sweatshops, child labor, and even slavery, and that has not been particularly effective against women and people of color. Despite the disproportionate impact on species, sustainability efforts have largely been carried out behind the scenes. Now, as the effects of climate change move from a future concern to a present reality, this hidden side of the fashion industry is coming to light. Consumers are now more aware of the fashion industry’s environmental…

PARIS — Seven For All Mankind is moving to Paris, hoping to capitalize on the city’s retail renaissance to reposition its beloved jeans brand as more at the forefront of fashion and reignite its growth. We are investing. This is the first part of a plan under Sacha Gomez de Zamora Ford, who took over as global president last November after 14 years in sales and product-side roles at the brand. He culminated as Vice President of Wholesale and Business Development. After a brief retirement, Ford rejoined the company on a mission to transform it from a premium denim brand…

Today’s fashion industry is increasingly adopting the principle of on-demand or made-to-order manufacturing, where clothes are produced only after an order is placed. This differs from traditional mass production, which involves creating garments in bulk and storing them until sold. On-demand manufacturing leverages advanced technology and smart supply chain methods to produce clothing based on customer demand, reducing waste, overproduction, and inefficiencies. This shift is in response to a growing demand for personalised clothing. While fashion trends were once shaped primarily by designers, retailers, or editors, customers now play a key role in influencing trends. In traditional manufacturing, companies often…