Author: uno_usr_254
According to product developer Paulina Martinez, this shift has been a double-edged sword for influencer-founded brands. “On the one hand, influencers’ massive followings give them a customer base and a built-in marketing machine,” Martinez explains. “Their advocacy is immense, and product launches partnered with popular creators have the potential to set sales records. On the other hand, the same drama that drives views and engagement can also threaten a brand’s stability.””Where they haven’t been successful, I think it’s a mix of not doing enough research, white labeling, and influencers using their own names when the brand needs to feel natural…
According to product developer Paulina Martinez, this shift has been a double-edged sword for influencer-founded brands. “On the one hand, influencers’ massive followings give them a customer base and a built-in marketing machine,” Martinez explains. “Their advocacy is immense, and product launches partnered with popular creators have the potential to set sales records. On the other hand, the same drama that drives views and engagement can also threaten a brand’s stability.””Where they haven’t been successful, I think it’s a mix of not doing enough research, white labeling, and influencers using their own names when the brand needs to feel natural…
Mumbai-based entrepreneur Senain Sawant shared his unfortunate hiring story on LinkedIn. Read more here. Mumbai entrepreneur faces scorn from Gen Z job seekers. Image credit: Senain Sawant/LinkedIn NEW DELHI: A Mumbai-based entrepreneur took to LinkedIn to share her disappointing hiring experience. Senain Sawant, founder and creative director of Grump, revealed that a Gen Z job seeker called her a “whore.” Sharing details of the incident, Sawant also attached screenshots of the conversation she had with the candidate on WhatsApp. In his post, Sawant first talked about how difficult it is to hire the right talent for your company. He further…
Our regular columnist Molly Quell has just returned from holiday and feels a bit criticised by the Dutch for staying at home. On the first day of our staycation, my husband and I went for a dog walk and ice cream, which was our only plan. When we got home, we happened to run into some acquaintances sitting on their terrace enjoying the sun.”I’m fine,” I replied when asked how I was. “I’m on vacation.””Oh, that’s nice. Where are you going?” they asked.”Oh, we’re not going anywhere. We’re just staying home.”They looked at me in disbelief, then at my Dutch…
Program participants display their nearly completed pollinator habitats and some of the tools and materials used to build them. This 4-H project was completed under the guidance of Verna Perry, founder and CEO of the Carpenter’s Daughter Apprenticeship program. The habitats protect pollinators, such as carpenter bees, in your yard without pollinators having to drill holes into your wooden structures. According to Teki Hunt, 4-H Youth Development Director at the University of Arkansas at Pine Bluff (UAPB), the Gardening Reaching Adults, Children and Seniors (GRACE) program is promoting sustainability in urban growing spaces in Pine Bluff, Arkansas. The garden is…
The cryptocurrency market has been on a rollercoaster ride as token prices have been experiencing rapid fluctuations. Just a day ago, Bitcoin was expected to hit $70,000, but things have changed as upward pressure has built up. Meme coins have also been caught in the bearish trap, but this popular Solana-based token, BOOK OF MEME (BOME), has been showing great strength. Here’s what to expect from the BOME price rally at the end of the month. BOME price has triggered a healthy bounce from the lower end of a key support zone after remaining stable for over six weeks. However,…
New York state officials on Monday rejected a request to add the words “abortion” and “LGBTQ” to a statewide ballot question to give voters a clear understanding of what they’re being asked to decide.The state’s four election commissioners unanimously approved the final vote text of the Equal Rights Amendment, a proposal to add abortion and LGBTQ rights to the state constitution. They adopted the same language proposed by elections commission staff. The amendment itself uses terms like “consequences of pregnancy” and “gender identity” that supporters worry could obscure its meaning.The committee had received a flood of requests for plainer language,…
#TravelTok has changed the face of Gen Z holidays, but with great power comes great responsibility from brands. Ex-SocialChain’s Emer McDevitt shares her thoughts as part of The Drum’s travel and tourism feature.While social has impacted our lives in many ways, there is no denying the shift from Google to social as the preferred search engine for Gen Z. Unlike traditional search strategies, brands are actively leveraging the opportunity the platform offers for brands to directly interact with their target audience.Travel brands, in particular, are uniquely positioned to harness the power of social: With a little know-how, they can differentiate…
New York state officials on Monday rejected a request to add the words “abortion” and “LGBTQ” to a statewide ballot question to give voters a clear understanding of what they’re being asked to decide.The state’s four election commissioners unanimously approved the final vote text of the Equal Rights Amendment, a proposal to add abortion and LGBTQ rights to the state constitution. They adopted the same language proposed by elections commission staff. The amendment itself uses terms like “consequences of pregnancy” and “gender identity” that supporters worry could obscure its meaning.The committee had received a flood of requests for plainer language,…
Though it’s still the height of swimsuit season, summer is quickly coming to an end, and it’s time to at least start thinking about what you want to add to your fall wardrobe. But before I can add anything to my closet, I need to declutter, starting with my denim collection.Once the weather cools down, I wear jeans almost every day. So, my denim collection is pretty huge, but I often forget which jeans are in my pile and end up wearing the one that’s on top of it. I’m determined to change that and clear out my pile of…