Held from Wednesday to Sunday at Queen Sirikit National Convention Centre (QSNCC) Halls 1-4 on Ratchadapisek Road, Style Bangkok 2024 will feature a dazzling array of eco-friendly lifestyle products, fashion and crafts.
This is the seventh edition of the exhibition, hailed as Asia’s leading lifestyle and fashion fair, organised by the Department of International Trade Promotion (DITP) in collaboration with the Board of Trade of Thailand to unleash the full potential of Thailand’s soft power.
Themed “ChicNature”, the fair will showcase the perfect blend of eco-consciousness and chic trends, showcasing products that capture Thailand’s unique identity.
Boasting over 500 exhibitors and 820 booths, the event will showcase lifestyle products across various categories, including furniture, fashion, leather goods, gifts, home décor, home and kitchenware, toys, stationery and spa products, as well as new materials for the hospitality industry from internationally acclaimed Thai brands, local designers, SMEs and artisans.
This is an opportunity for buyers from all over the world to explore the diverse and dynamic landscape of Thai design and manufacturing, discover rare gems of creativity, meet the unsung heroes of Thai craftsmanship who blend traditional techniques with contemporary design, and negotiate deals with the creators and makers behind sustainable products.
A highlight this year is the “Pha Thai Sai Hai Sanook Pavilion”, organised in collaboration with the Community Development Department, which will promote apparel and textile products from local producers to the global market.
The “Art Zone” and “Exhibition Street” will also showcase special activities from DITP’s various in-depth product development projects, including DE Mark, G Mark, Designer’s Room & Talent Tie, as well as fashion shows and exhibitions from the Qurated Fashion Incubation Project.
Augmented Reality (AR) technology will be introduced for the first time, allowing visitors to explore products and 3D models through QR code scanning, creating a new experience in accessing products and merchandise.
The fair will be open to industry professionals from tomorrow to Friday from 10am to 6pm and to public visitors from 10am to 9pm on Saturday and Sunday.
