‘Lifestyle’, defined by the fusion of accessories, home goods and fashion, has created a new concept in retail, offering a combination of carefully selected products across these categories.
See also: Best of Retail in Asia 2024: Best shopping malls in Asia
These locally developed “lifestyle” stores in Asia offer a carefully selected selection of both global and local brands, as well as a comprehensive assortment of products that reflect a particular design or style. is gaining popularity. Retail in Asia presents a selection of the region’s best multi-label concept stores focused on lifestyle and homeware products for 2024.
Another story
Bangkok, Thailand Source: Another Story Instagram page (@anotherstorybangkok)
Founded in 2015 by Maryse Kratz, Bangkok’s Another Story focuses on ‘slow retail’, highlighting both emerging and established brands across fashion, home and lifestyle in Thailand and abroad. Masu.
Located in the upscale EmQuartier mall, Another Story bills itself as Bangkok’s first lifestyle concept store. The concept later spawned Another Man Story, a store focused on men’s lifestyle, and Another Mini Story, a condensed version of the original flagship store.
Features: A carefully selected selection of local and international brands with an emphasis on quality and storytelling.
Featured Brands: Apparel and accessories labels include American Vintage, Greek Archaic Kori, Bayday, and Izipizi. Lifestyle brands include Bangkok Quan, Norman Copenhagen, Pols Potten and Officine Murano.
Chapter 1 Edit
Seoul, South Korea Source: Chaoter 1 Edit’s Instagram page (@chapter1_edit)
The brainchild of founders and co-CEOs Kim Ga-on and Koo Byung-joon, Chapter 1 Edit, which opened in Seoul in 2018, focuses on lifestyle products made by local artisans, such as pottery and interior accessories. There is. Chapter 1 Edit also hosts occasional pop-ups and flea markets with carefully selected F&B, fashion, and jewelry items.
Chapter 1 Edit is a new iteration of the founder’s Chapter 1 concept, curating a collection of high-end contemporary furniture. Chapter 1 Edit offers an immersive retail experience with Gallery Doqument, a spacious exhibition space on the fourth floor, and Found Local, a cafe and bistro on the first floor.
Featured brands: Mid-century modern furniture such as Pierre Jeanneret and Mies van der Rohe. Housewares and lifestyle products from national and international brands such as Kar Studio, Mandalaki and Musubi Kiln.
Sibone
Tokyo, Japan Source: Cibone
Founded in 2001 by Masaki Yokokawa, Cibone has two boutiques in Tokyo and one in Brooklyn, New York. Cibone’s products range from home decor, furniture, fashion, and accessories. From crafted ceramics and textiles to minimalist furniture and avant-garde fashion, Cibone presents carefully curated collections that celebrate the best of Japanese design and beyond.
Features: Finest Japanese and international design brands and local artists.
Featured brands: MUUT, HAY, Ferm Living, Toyo Sasaki Glass, Hasami Ware, Fog Linen Work, etc.
Eslite
Taipei, Taiwan (multiple locations including Hong Kong, Suzhou, Tokyo, and Kuala Lumpur) Source: Eslite/Laab Architects
Founded in Taipei in 1989, the popular Eslite bookstore now has over 50 locations across the region, from Hong Kong and Suzhou to Tokyo and Kuala Lumpur. The store has since expanded to include a vast collection of books and magazines in a variety of genres and languages, as well as a wide range of lifestyle and home goods, from stereos, appliances and kitchenware to fine tea and china. It has become.
Eslite stores also serve as cultural hubs, hosting art exhibitions, artist lectures, live performances, and more. Taipei’s Songyan store will open 24 hours a day in 2024, literally serving customers around the clock.
Eslite Bookstore Features: Each Eslite Bookstore is thoughtfully designed with inviting spaces and reading corners that provide a respite from the hustle and bustle of the city.
Featured Brands: Over 200 artisan and emerging brands and at least 10,000 titles. Each location is different.
house dosan
Seoul, South Korea Source: Haus Dosan
Opened in 2021, Haus Dosan is located in the trendy Dosan Park district, where some of the world’s biggest brands have recently chosen to build their retail presence in Seoul, and is making waves in the local retail scene.3 We offer you the opportunity to fully experience two Korean brands.
Here, eyewear brand Gentle Monster, dessert maker Nudake and fragrance brand Tamburins (pictured above) each occupy a vast space to introduce customers and fully immerse themselves in their respective brand stories. For example, Nudake’s first flagship store in Seoul, located on the basement floor, is themed “Taste of Meditation” and features an art installation as the centerpiece of Nudake’s fantastical dessert creations (pictured below) .
Dessert Cafe Nudake. Source: House Dothan
Features: The “Haus” concept, conceived by Gentle Monster and designed by BCHO Architects, targets the MZ generation interested in Korean art and culture, with products displayed alongside multimedia art installations and retail It reflects the company’s approach to design.
Featured brands: “Nudake Cafe” is located in the basement of the 5-story building, “Gentle Monster” is located on the 1st to 3rd floors, and “Tanburin” is located on the top floor.
kapok
Hong Kong (multiple locations) Source: Kapok
Founded in 2006 by Arnaud Castel, Kapok is an eclectic mix of products spanning fashion, design and lifestyle from both established and more independent brands in Hong Kong and abroad. It condenses the spirit. The store’s minimalist, contemporary interior allows visitors to enjoy a carefully selected selection of products, from trendy apparel and accessories to home decor and stationery.
What sets us apart: With three concept stores across Hong Kong (plus seven dedicated to our menswear-focused in-house brand ONS), Kapok carries brands rooted in creativity and functionality, making it a destination for design lovers. It has become a one-stop destination. In Hong Kong.
Featured Brands: Includes approximately 340 apparel and accessory brands, including Aesther Ekme, APC, Future Classics, R Collective, Izipizi, Topologie, Maison Kitsune, and more. Birkenstock, Common Project, Salomon, Veja shoes. Lifestyle selections include Astier de Villatte, Malin + Goetz and Native Union
Luzine
Ho Chi Minh City, Vietnam (multiple locations) Source: L’Usine
Located in Ho Chi Minh City, Vietnam, L’Usine offers a unique multi-brand concept that seamlessly combines fashion, lifestyle and dining experiences.
Housed in stylish, industrial-chic spaces, all three cafe-slash-boutiques create an atmosphere that appeals to urban sophisticates seeking an all-inclusive destination.
L’Usine carefully selects a wide range of fashion brands, from local designers to international brands, offering a mix of contemporary and vintage-inspired styles. In addition to fashion, we carry a wide range of lifestyle products that are particular about quality and design, including interior design, accessories, and acetery items.
Lusine is not only a shopping destination, but also offers a haven for gourmet lovers with its on-site cafe.
Features: A fusion of fashion, lifestyle and dining in a stylish, industrial-chic atmosphere.
Featured brands: L’Usine, Vietti, Nhã Khanh, Sundo, Cộng Cà Phê and other local and international brands that embody style and creativity.
Tsutaya
Tokyo, Japan (multiple locations including mainland China and Malaysia) Source: TSUTAYA
Founded in Osaka, Japan in the 1980s by Culture Convenience Club Chairman Muneaki Masuda, TSUTAYA has fascinated bibliophiles and art lovers since its inception. Today, the company is Japan’s largest and most iconic bookstore chain, with more than 1,000 branches across the country and overseas locations in Malaysia and mainland China. In addition to literary works, TSUTAYA also showcases a variety of art, music, and films, creating an immersive experience that goes beyond traditional retail.
TSUTAYA T-SITE, the Japanese flagship store in Daikanyama, Tokyo, is designed as a “third place” for customers with a lounge area and coffee bar. It also offers stationery, lifestyle and home goods, from literary books to coffee table books, as well as a concierge service to assist customers across three buildings.
Features: A carefully selected selection of books, covering a wide range of national and international genres and authors, and complementing a wide variety of books.
Featured brands: Varies by location. TSUTAYA T-SITE Daikanyama store has over 140,000 books in stock.
This list is part of a new series, “Asia’s Best of Retail,” compiled by the publication’s editorial team in collaboration with retail experts from across the region. Here, Retail in Asia celebrates the region’s best in retail, recognizing the brands, businesses and concepts that deliver the best, most creative and innovative consumer experiences across markets and sectors. The above is not an ordered or ranked list.
