Boohoo is launching a new online marketplace which aims to be a “one-stop destination” for fashion, beauty and lifestyle.
Boohoo Brands will debut on July 31st, featuring a curated collection of more than 150 leading brands.
Beauty companies hosted on the online fashion company’s new platform include Revolution Beauty, L’Oreal Paris and Garnier.
Boohoo is Revolution Beauty’s largest shareholder, holding 26.5% of the company.
Accessories from fashion brands Marc Jacobs, Ray-Ban and Michael Kors will also be available, as well as clothing from Off-White and Urban Bliss.
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Boohoo’s chief product officer, James Blacklock, said it was a strategic move to diversify the company’s position and “remain a leading destination for UK consumers”.
Blackrock added that the marketplace will also help Boohoo “leverage its vast network to quickly bring new brands on board and maintain strong relationships with existing partners.”
“This initiative reflects our commitment to providing our customers with diverse, high-quality choices all in one convenient location.”
Main image credit: Boohoo
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