KUALA LUMPUR, July 21 — Urban Revivo (UR), a leader in “fast luxury fashion”, recently opened its first Malaysian flagship store at Pavilion KL.
The evening began with the arrival of guests, fashion enthusiasts and media, creating an air of anticipation for all.
The event kicked off with an escalator fashion show.
The event kicked off with an escalator fashion show.
The event kicked off with an escalator fashion show featuring bold and vibrant styles showcasing UR’s philosophy of “Bold Fashion, Sensory Thrills.”
A highlight of the show was the dramatic opening and unveiling of the store’s art installation and full LED façade.
Guests then toured the 27,000-square-foot store, which combines smooth curved surfaces, lighting and a bold ochre color scheme.
The women’s collection offers a wide range of styles, from glamorous to high street to leisure, while the men’s collection features trendy urban looks.
The launch marked a key milestone in UR’s global expansion strategy.
UR was founded in 2006 and was the first Chinese brand to adopt the fast fashion model.
In 2015, the company repositioned itself as a pioneer of “fast luxury fashion,” addressing the industry’s issues of originality, quality and sustainability.
With over 400 stores across China, Singapore, Thailand and the Philippines and an extensive online network, our mission is to make quality fashion accessible to everyone.
The opening of UR’s flagship store at Pavilion KL is just the beginning, as the company plans to expand its footprint in Malaysia with stores opening in Mid Valley in September and Sunway Pyramid in November.
An exterior view of UR’s flagship store at Pavilion KL. This is just the beginning for the brand.
An exterior view of UR’s flagship store at Pavilion KL. This is just the beginning for the brand.
