Multi-purpose beauty products,
Realizing the brand vision of masstige and prestige
LAS VEGAS , July 23, 2024 /PRNewswire/ — Cosmoprof North America — Cohere Beauty, the leading full-service partner bringing luxury beauty, personal care and specialty brands to life through formula incubation and manufacturing processes, has announced Beauty Product Showcase 2.0.
Cohere Beauty Product Showcase 2.0
Spanning multiple categories including skincare, haircare, fragrance and bodycare, this innovative showcase highlights Cohere Beauty’s versatility and extensive expertise in developing a wide range of premium masstige and prestige products. The showcase features body care products with the highest quality ingredients, unique textures and a healthy glow.
“Consumer expectations are evolving in multiple directions at the same time, driving a dichotomy between luxury beauty products and affordable alternatives,” said Christine Staples, CEO of Cohere Beauty. “In response to this trend, Cohere Beauty’s new Beauty Product Showcase 2.0 offers a variety of high-quality products to cater to diverse customer demographics and demonstrates how our manufacturing capabilities meet the diverse needs of each brand and help them achieve their vision.”
A highlight of the showcase is ‘Shimmer’, which introduces shimmer and radiance formulas in body oils, powders, body mists, hair creams and face serums. These exclusive formulas use unique ingredients to moisturize and hydrate, imparting a natural glow to skin, hair and body. ‘Shimmer’ leverages Cohere Beauty’s extensive portfolio of over 10,000 proven formulas to create a unique product selection, integrating this new trend area to lead beauty innovation and deliver performance products that anticipate and exceed the brand’s expectations.
“The debut of our new Product Showcase at Cosmoprof in Las Vegas marks an exciting milestone for our company, showcasing the continued evolution of our capabilities and connection with brands looking to make a statement,” Staples added. “Our Product Showcase 2.0 symbolizes our strength not only as a manufacturer, but also as a comprehensive innovation partner, offering both the high-touch service that only a family-owned business can provide and the diversity of manufacturing scale and capabilities that allows us to work together to take our customers’ brands to new heights.”
About Cohere Beauty
Cohere Beauty is the brand behind this brand and is a premier manufacturing partner and formulation incubator for beauty, personal care, hair care and specialty brands. Cohere Beauty helps build your brand from concept to commercialization and provides seamless access to product formulation, manufacturing, regulatory, quality and packaging expertise to get your product to market quickly and efficiently. With four manufacturing locations, Cohere Beauty has the unique ability to manufacture and fill any liquid product, and its ability to fill powders and hot pours differentiates the company from other manufacturers. Cohere Beauty manufactures products for some of the world’s most well-known and fastest growing brands. Customers include Fortune 500 companies and emerging brands. Cohere Beauty products are sold in department stores, health and beauty stores, hotels, spas and more. For more information, please visit https://coherebeauty.com/.
Source: Cohere Beauty
