America’s leading lifestyle brand went to Jordan in search of new manufacturing opportunities and leveraged Maersk’s integrated solutions to make the most of them.
When a prominent American lifestyle brand specializing in outdoor sportswear sought to expand its influence in the region, it took a unique approach by establishing a manufacturing base in Jordan. The plan included an ambitious growth of 20% in apparel manufacturing in 2024 and 50% (by volume) over the next five years.
Interested in choosing Jordan? Dynamic changes are occurring globally, expressing confidence in Jordan’s manufacturing capabilities, duty-free benefits, and strategic geographic position in the global supply chain.
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Jordan’s strategic advantage created a unique opportunity for our customers. They were looking for a logistics partner who could take full advantage of this. With our extensive regional reach, global connectivity and comprehensive logistics solutions, we served as the ideal starting point for this global lifestyle brand in Jordan. We have worked strategically to help them take advantage of duty-free benefits through free trade agreements with the United States, the European Union, the European Free Trade Association and Canada.