Fashion starts on TikTok. From showcasing their latest designs to providing #GRWM looks and #OOTD inspiration, to rediscovering trends and championing sustainable fashion, a global community of fashion and beauty creators come to TikTok to unleash their creativity and influence many of the top trends and conversations in fashion today and tomorrow. Throughout 2023, global views of #TikTokFashion and #BeautyTok have increased 300%, forming one of the fastest growing and dynamic communities on the platform.
In celebration of New York Fashion Week and Fashion Month, we’re thrilled to celebrate #TikTokFashion and the diverse community shaping the future of fashion on TikTok. From September 6 to October 3, we’ll be bringing you the best fashion and beauty inspiration, special moments on and off the runway, creators to watch, brands to love, and more. Join us and get in style.
Introducing the first-ever global #TikTokFashion Collective
Every day, a global community of over 1 billion people discover and are inspired by trends created and driven by TikTok creators. This is making fashion more accessible and accessible, redefining the industry. TikTok’s culture of authenticity inspires discovery and inspiration, spreading trends on and off the runway and allowing brands to connect with a wider audience. To celebrate the impact of our global creator community, we’re excited to introduce the first-ever #TikTokFashion Collective. This is the creators, designers, and fashion thinkers from around the world who are shaping the future of fashion on TikTok and beyond. From models and photographers to emerging designers and fashion commentators, the #TikTokFashion Collective is the next generation of talent representing the most exciting voices entering the industry and reimagining fashion through authenticity, self-expression, and creativity.
Meet the North American creators in the #TikTokFashion Collective attending NYFW. Check out the lookbook for the global list.
@challxn (US) – Challan is a social media content creator from Barbados who specializes in fashion, beauty, lifestyle, gaming, modeling, photography and more. Challan’s following has grown rapidly and he has been selected for the first Fenty Beauty House, the first TikTok Black History Summit, the first Black Creator Content House and been featured on the cover of The Hollywood Reporter. @ramizeinn (US) – Rami is a lifestyle creator with a passion for fashion and content creation who grew up homeless before becoming a popular actor and social media star. From his comedic #GRWM videos to providing red carpet looks and the occasional food review, he uses his unique personality and sense of style to connect with his audience wherever they are in the world. @trendycurvy (US) – Christine is a fashion and lifestyle creator whose content inspires women to feel more confident in themselves. On TikTok, she serves up style inspiration along with tips and tricks that can be used in everyday life. Christine describes herself as a “curvy girl living in a trendy world” and believes that no matter your body type, there is always a way to be trendy and fashionable. @definitelytai (CA) – Tai is an international fashion model who creates content that combines two of her biggest passions: fashion and video editing. Known for pioneering the iconic “Outfit Walk Challenge,” Tai’s fashion sense, photography, and editing skills have earned him over 500,000 followers and 10 million likes on TikTok. He has worked with top fashion brands such as Off-White, Levi’s, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis, and The Hudson Bay. @izzipoopi (CA) – Izzy is a fashion and lifestyle creator from Montreal, Canada, best known for his highly entertaining GRWM videos where he styles the season’s most unique and eye-catching pieces. Izzy’s authentic and engaging content has earned her $1.3 million in revenue and landed her successful partnerships with global brands such as Loewe, Fendi, Longchamp and Gucci, helping to bridge the gap between luxury fashion and the online world.
During Fashion Month, collectives will be invited to participate in local Fashion Week events and connect with TikTok to share their perspective on top trends and get a behind-the-scenes look at the most exciting fashion moments. Our global community can be followed through the Fashion Month hub in the app, which will feature content from #TikTokFashion collectives and other major fashion players.
Explore the digital runway on our Fashion Month hub
TikTok users on their fashion journey are 1.2x* more likely to discover new brands and products on the platform compared to other platform users. That’s why this Fashion Month, we’ve created our very own Fashion Month Hub to make discovery even easier. The Fashion Month Hub makes it easier than ever to stay up to date with the latest trends and moments. It can be accessed by searching for keywords like “Fashion Month” or “Fashion Week.” Featuring the latest content from creators, brands, and publishers around the world, the Hub also features customized tabs like “From the Runway,” “Trends,” and “Behind the Scenes” to help fashion lovers find exactly what they’re looking for.
“At TikTok, fashion and beauty are inextricably linked to creativity, diversity and authenticity, and it’s incredible to see fashion and beauty creators thrive on and off our platform. As we mark Fashion Month, we want to inspire our global community by bringing people closer to the runway, showcasing unique experiences and highlighting the most talented voices in fashion – all of which will shape the trends of tomorrow on TikTok and beyond,” said Vanessa Craft, Global Head of Lifestyle and Education at TikTok.
Join us throughout Fashion Month for an exciting month-long program celebrating the trends, creators, brands, and moments that make TikTok fashion the most diverse, authentic, and inclusive destination today and in the future.
*Source: TikTok Marketing Science, Material Global Retail Path to Purchase, August 2021
