As part of its new long-term growth plans, the Japanese brand will leverage BigCommerce’s open, partner-centric platform and multi-storefront capabilities to support MUJI’s European online stores.
AUSTIN, Texas & LONDON, May 14, 2024–(BUSINESS WIRE)–BigCommerce (Nasdaq: BIGC), an open SaaS configurable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, today announced that Japanese fashion and lifestyle brand MUJI has launched a new online storefront on the BigCommerce platform to drive growth in Europe.
MUJI has over 1,000 physical stores worldwide, selling over 7,000 Japanese-inspired products ranging from clothing to home goods, food and housing. In Europe, MUJI has physical stores in the UK, France, Germany, Italy, Spain, Portugal and Finland, and its online store ships to 15 European countries.
“With ambitious growth plans in Europe, we needed a platform that would replace our outdated systems and give us instant access to industry-leading technology,” said Chuan Huang, Head of Ecommerce at MUJI Europe. “BigCommerce quickly emerged as the best option due to its total cost of ownership, quick deployment, platform agility and future-proofing flexibility for our operations. Since going live with BigCommerce, we’ve already seen improvements in traffic and conversions.”
MUJI worked closely with London-based e-commerce agency GPMD to launch new online stores in five key markets: UK, France, Germany/Austria, Italy, Spain/Portugal, plus stores for the rest of Europe. Each instance offers localized language, catalog, pricing, categories, shipping methods, and payments. This structure allows MUJI to easily add new markets in the future.
“We are honored to have been selected as a strategic partner to help take MUJI, a leading global brand, to the next level of its e-commerce growth,” said Mark Slocock, CEO of GPMD. “We are proud to have leveraged BigCommerce’s capabilities and powerful tech stack in this project to build a strong foundation and seamless customer experience for MUJI.”
Launching on BigCommerce allows MUJI to quickly and seamlessly integrate new features and tools while optimizing conversions and user experience. BigCommerce features an extensive API and app store, giving MUJI access to popular third-party plugins that can be quickly turned on to enhance store functionality and customer experience. Leveraging BigCommerce’s open SaaS platform and partner-centric approach, MUJI is currently integrating features with Adyen, PayPal, Klevu, and Klaviyo.
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“Klevu is a pioneer in the field of AI-powered e-commerce search and discovery technology, and we are excited to bring our latest innovations to MUJI, our newest joint enterprise client with BigCommerce,” said Nilay Oza, co-founder and CEO of Klevu. “By integrating our advanced AI search and discovery software into MUJI’s online store, MUJI will be able to provide a highly personalized product discovery experience to their online customers, creating a seamless and engaging shopping experience. Our cutting-edge technology is designed to evolve with MUJI’s business, giving MUJI access to the latest AI-powered capabilities to give them an edge over the competition.”
“MUJI, our newest high street brand, is a great example of a customer that has leveraged BigCommerce’s native capabilities and strong partner ecosystem to achieve their growth plans,” said Mark Adams, senior vice president and general manager, EMEA, BigCommerce. “Our open SaaS, composable platform enables large enterprise retailers to integrate their tech stack of choice and optimize their stores to create customized customer experiences with the scalability and flexibility to support future growth. We look forward to supporting them as they continue to expand.”
MUJI is the latest in a string of lifestyle and apparel retailers to choose BigCommerce, including Badgley Mischka, Rohan, and White Stuff. To learn more about BigCommerce’s ecommerce solutions for fashion and apparel, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is the leading open SaaS and configurable ecommerce platform that helps brands and retailers of all sizes build, innovate and grow their businesses online. BigCommerce offers customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease of use. Tens of thousands of B2C and B2B companies across multiple industries and in over 150 countries trust BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, visit www.bigcommerce.com or follow us at: X And LinkedIn.
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