This global cosmetics brand has experienced popularity on social media and is now rapidly growing internationally in key markets.
LOS ANGELES , Dec. 9, 2025 /PRNewswire/ — As the world’s leading cosmetics brand, Flower Knows has built a vibrant and whimsical brand by harnessing the imagination and creativity of the beauty industry. Offering high-quality formulations, themed collections, and unique packaging, the brand is currently one of the fastest growing brands on social, consistently going viral among its millions of followers. Industry reports consistently rank Flower Knows as one of the top trending makeup brands on Instagram alongside TikTok, with a total of 4 million followers.
Credit: Flower Knows
Flower Knows, a trending and popular brand in the U.S., is proud to announce its most notable U.S. retail expansion to date, debuting on Ulta.com on December 7, 2025.
“Our entry into Ulta is a significant milestone in Fflower Knows’ international expansion and an important step in aligning our brand with the needs and preferences of U.S. consumers,” said Gong Fang, partner and chief marketing officer at Flower Knows. “We are proud to bring a world of magic, romance, and whimsy to Ulta Beauty guests, reminding them to embrace fairy tales and live to the fullest every day.”
Founded in 2016, Flower Knows made its retail debut in the U.S. in 2023 and has grown globally into a company to watch in the global beauty market. The United States is currently considered Flower Knows’ largest overseas market. The brand is also available in Greater China, Japan, Southeast Asia, Canada, the UK, Germany, France, Poland, Australia, the Middle East, and recently entered South Korea through a record-breaking pop-up store in the heart of Seoul.
Ulta.com’s Flower Knows assortment includes 62 products in all categories including lipsticks, eyeshadows, blushes, palettes, and more. These include themed collections such as Strawberry Cupid ($8-$40), Shell’s Jewels ($8-$35), Little Angel ($30-$45), Swan Ballet ($20-$35), and Strawberry Rococo Series ($20-$26).
Flower Knows’ popularity is fueled by unique and artistic packaging, viral social media campaigns, and strategic retail partnerships. Our reputation as a nostalgic, trendy brand offering quality products at affordable prices has been cemented by our best-selling hero products such as the Sweetie Bear Collection and the Strawberry Cupid Collection. It has caught the attention of many celebrities and influencers in the industry, including Lana Del Rey, Sabrina Carpenter, Kathy Hilton, James Charles, and Mikayla Noguiera. Its explosive growth trajectory presents appeal and opportunity for U.S. consumers and beauty enthusiasts seeking optimism and expression in the world of beauty.
Flower Knows is now available on Ulta.com with products ranging from $8 to $45.
Flower Knows @ ULTA Product Images
About Flower Knows:
Flower Knows is a whimsical cosmetics brand built on the fantasy world of dreams and fairy tales, brought to life through fantastically themed collections, vibrant, high-quality formulations, and unique packaging. In the U.S., Fflower Knows is currently available at Urban Outfitters, Amazon, and Ulta Beauty, and boasts that it’s not tested on animals. For more information, visit www.flowerknows.co, @FflowerKnows_Global (Instagram), @FflowerKnowsGlobal (TikTok).
US Media Contact:
For press information or interview requests, please contact AARROW PR. [email protected]
Logo – Credit: Flower Knows Images – Credit: Flower Knows
Source: Flowers know
