This demand for MP3 players has coincided with a growing interest in so-called “dumb phones.” According to Google Trends data, searches for mobile phones without internet connectivity have increased by 270% since December 2021.
There’s also a backlash against a multi-year hype cycle that saturated cutting-edge technologies like NFTs, mixed reality, and the Metaverse, then disappointed consumers and brands alike. The shift is about investing in “invisible technologies” that are hidden from view, said Nelly Mensah, LVMH’s vice president of digital innovation, who spoke at Vogue Business’ Fashion Futures event in New York last month. This is an element related to LVMH’s strategy.
“What we’re talking about is this trend where people are actually starting to understand that they’re overexposed online and their attention spans are getting distracted. These consumers are becoming very conscious. , and we’re actually moving towards “I want a phone with no features,” or “I don’t actually need a big screen.” I want something really light. ” The recent popularity of Ray-Ban Meta smart glasses is due in part to their unique ability to blend in, she added.
Smartphones are a distraction, but iPods offer a way to “relive the old days when they were just for music,” says Ana Correa, footwear and accessories strategist at trend forecasting firm WGSN. . On the other hand, the aesthetics of digital and film cameras are inherently romantic. “It’s similar to how we remember things,” Gen Z creator Katie Glasgow told the BBC.
String Ting counts Gigi Hadid, Jenny Kim, and Charli XCX as fans.
Photo: Provided by String Ting
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