India’s richest and most influential family, the Ambani family, not only established its dominance in business, but also had a huge impact on the global fashion industry. Through exclusive collaborations with international designers and unwavering support of Indian designers at grand events, the Ambani family seamlessly blends traditional Indian aesthetics with contemporary fashion, making Indian fashion a reality. It has propelled us onto the world stage. Let’s talk about how the Ambani family orchestrated this transformation and its strategic investments. Find out what Indian designer labels are doing and their future plans to revolutionize Indian fashion.
Exclusive collaboration with international designers
The Ambani family has a history of making headlines for their lavish weddings and events where fashion plays a pivotal role. Through collaboration with international designers, we present a fusion of global and Indian styles that captivate the world.
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For example, at Isha Ambani and Anand Piramal’s wedding in 2018, she wore a stunning lehenga by Abu Jani Sandeep Khosla, paired with jewelry by renowned international designer Lorraine Schwartz . This fusion of Indian craftsmanship and international luxury has set a new standard in bridal fashion. Similarly, Shloka Mehta appeared wearing Dior and Valentino creations alongside Sabyasachi’s traditional Indian attire during her wedding to Akash Ambani.
This tradition continued at the recent wedding of Ananth Ambani and Radhika Merchant, where global celebrities such as Kim Kardashian and Khloe Kardashian were treated to exclusive designs by ace Indian designers such as Tarun Tahiliani and Manish Malhotra. I attended an event wearing the design. This not only showcased the talent of Indian designers on a global platform, but also a testament to the Ambani family’s commitment to promoting Indian fashion internationally.
Support of Indian designers
While collaborations with international designers have garnered a lot of attention, the Ambanis have consistently championed Indian designers at company events. This has given a huge boost to the Indian fashion industry.
During Isha Ambani’s wedding, the outfits chosen by her family included pieces by Abu Jani Sandeep Khosla, Sabyasachi Mukherjee, Manish Malhotra, and more. Akash Ambani’s wedding followed suit, with the bride and groom choosing ensembles by prominent Indian designers.
Anant Ambani and Radhika Merchant’s Shubh Aashirwad ceremony featured Aishwarya Rai Bachchan and other Bollywood celebrities wearing exquisite outfits by Indian designers, further highlighting the Ambani family’s role in promoting fashion in India Enhanced. By choosing Indian designers for the high-profile event, Ambani not only celebrated Indian craftsmanship, but also provided these designers with unprecedented global exposure.
Strategic investment in Indian designer brands
Under the leadership of Mukesh Ambani, Reliance Industries has made strategic investments in several Indian designer brands and has acquired ownership of more than half of the country’s designer brands. This move significantly strengthened their influence in the fashion industry.
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Reliance Brands Limited, a subsidiary of Reliance Industries, has acquired stakes in prominent Indian fashion houses such as Manish Malhotra, Raghavendra Rathore and Satya Paul. These acquisitions not only strengthened the financial stability of these brands, but also facilitated their expansion into international markets.
According to statistics, the Reliance brand controls more than 60% of the designer wear market in India, a testament to its dominance. This strategic integration has enabled us to curate a diverse portfolio of fashion labels, each with its own unique identity and catering to customers around the world.
Global presence and encouragement of international designers
The Ambani family has been successful in championing Indian fashion on international platforms and their influence extends beyond India. They have encouraged international designers to experiment with Indian elements by commissioning sarees, lehengas and other traditional Indian attire for prestigious events such as the Met Gala.
For example, at the 2019 Met Gala, Priyanka Chopra Jonas wore a custom Dior dress inspired by Indian design aesthetics. This fusion of Western haute couture and Indian motifs received widespread praise and highlighted the potential of Indian fashion on the global stage.
The efforts of the Ambani family not only popularized Indian fashion, but also influenced cross-cultural exchange in the fashion industry. Today, international designers are increasingly incorporating Indian elements into their collections, making the world of fashion richer and more diverse.
Isha Ambani: India’s biggest fashion entrepreneur
Isha Ambani, daughter of Mukesh and Nita Ambani, has emerged as India’s biggest fashion entrepreneur. Her brainchild, Ajio, has revolutionized online shopping in India by making international brands available at the click of a button.
Ajio’s platform offers a curated selection of both Indian and international brands that cater to a diverse consumer base. Isha has made luxury fashion more accessible and affordable for Indian consumers by negotiating exclusive deals with international brands. This democratization of fashion has allowed millions of people to embrace global trends without breaking the bank.
Isha’s vision extends beyond retail. She is also focused on fostering a culture of fashion innovation in India. Under her leadership, Agio launched initiatives to support emerging designers and promote sustainable fashion practices. Her efforts are paving the way for a new era of Indian fashion characterized by inclusivity, affordability, and sustainability.
Future plans for Indian fashion
The Ambani family has ambitious plans for the future of Indian fashion. One of their key initiatives is bringing global online fashion retailer ASOS to India. The move is expected to further diversify the fashion offerings available to Indian consumers and strengthen Reliance’s foothold in the e-commerce space.
In addition to expanding its retail portfolio, Ambanis is committed to promoting India’s traditional craftsmanship on a global scale. By supporting local artisans and integrating their work into contemporary designs, we aim to preserve India’s rich heritage while catering to modern tastes.
The Ambani family has played a pivotal role in putting Indian fashion on the world map. Through exclusive collaborations with international designers, unwavering support for Indian designers, and strategic investments in fashion labels, they have created a dynamic and influential presence in the fashion industry.
Their efforts not only elevated Indian fashion on the world stage, but also fostered cross-cultural exchanges that enriched the global fashion world. With Isha Ambani at the helm of initiatives like Ajio, the future of Indian fashion, marked by accessibility, innovation and sustainability, looks promising. As the Ambanis continue to shape the fashion industry, their legacy will undoubtedly inspire generations to come.
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