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Fashion is approaching a new era where technology and sustainability combine to create better opportunities for business and the planet. But with constrained budgets and changing consumer sentiment, brands are having to make difficult decisions about where to invest to drive innovation and reduce waste.
Contains many hot topics. Improvements in artificial intelligence are driving a new industrial revolution. Wearable technology is experiencing a renaissance thanks to smart glasses and mixed reality headsets. Digital design is becoming fast and photorealistic. Mixed reality is becoming mainstream. On-demand manufacturing is ready to scale. Circular business models such as rental and resale are becoming the norm.
Brands juggle many goals, balancing the need to increase efficiency and creativity internally and increase consumer loyalty externally. For this reason, our next experiments and collaborative technology partners will be critical to our success in the coming years.
Thanks to a number of AI startups, designers can quickly generate photorealistic product renderings, brands can create marketing images that align with models, and shoppers can virtually try on products through e-commerce. . On-demand manufacturing and 3D printing solutions, on the other hand, offer new approaches to product production that upend the design-make-sell cycle that has fueled the climate emergency. Digital fashion, augmented reality, and smart mirrors are creating a metaverse in stores and showrooms, offering new ways to interact with products beyond physical products. Digital ID and blockchain-based data provide new layers of authentication and transparency, paving the way for a circular economy and new loyalty benefits.
The Vogue Business Fashion Futures event in partnership with GXO, held at the Chelsea factory in New York, invited a variety of companies and founders to showcase new tools that use these technologies to improve the fashion industry. The gallery below offers a virtual tour of the Vogue Business Technology Startup Showcase, featuring many exhibitors hand-picked by Vogue Business editors.
Meet fashion technology startups that are driving a better fashion industry.
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