Written by Nahra Abdulrahman
October 15, 2024
Its “Show Up and Show Out in Black” movement promotes the next generation of Black fashion pioneers.
McDonald’s aims to close the diversity gap in the fashion industry, as only 7.3% of fashion designers in the United States identify as black.
The international fast-food chain’s Black & Positively Golden (B&PG) Change of Fashion program launched its “Show Up and Show Out in Black” initiative during New York Fashion Week (NYFW) in September, with a focus on diverse designers. Its mission to support and bring attention to the world goes beyond that. The biggest month in fashion.
Through the B&PG program and its latest initiative, five Black designers have been apprenticed to experienced fashion professionals. Experts like Laquan Smith shared their insights on gaining access to the industry.
At this year’s NYFW, these people held handshake events and symposiums to tell their stories. Along with this came the “Show Up and Show Out in Black” movement. All events continue to aim to promote future Black pioneers in fashion.
“I’ve seen first-hand the challenges and underrepresentation that Black designers face in the fashion industry, so I’m excited to champion their incredible talent through McDonald’s Black & Positively Golden Change of Fashion program,” said former journalist and former journalist. said Teen Vogue Editor-in-Chief Elaine Welteroth. , in a press release. “During New York Fashion Week, a highly coveted time on the fashion calendar, fans use their style and platform to support Black designers and join the Show Up and Show Out in Black movement. It’s time to celebrate the contributions of our community and drive meaningful change towards a more inclusive fashion industry.”
McDonald’s also partnered with Black Owned Everything to allow fans to patronize these clothing brands. Those who purchase products on the platform will also receive a “Show Up and Show Out in Black” badge, allowing them to spread awareness of the movement.
“It’s time for the industry to shine a light and celebrate the incredible creativity, tenacity and accomplishments of Black fashion designers,” said Zelina Akers, founder of Black Owned Everything. “Black Owned Everything is proud to champion McDonald’s Show Up and Show Out in Black movement, which celebrates Black-owned businesses, community and inclusion.”
You can learn more about how to support and listen to the journeys of these emerging designers through ChangeofFashion.com.
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