BOSTON, Mass., July 22, 2024 (GLOBE NEWSWIRE) — MiniLuxe Holding Corp. (TSXV: MNLX) (“MiniLuxe” or the “Company”) is pleased to announce two recent “Best Of” award wins from Cosmopolitan and Boston magazine.
MiniLuxe’s New York-based sister brand Paintbox (fully owned by MNLX through an acquisition completed in June 2022) has been known for its iconic and modern nail art since its inception. In September 2023, Paintbox launched its first series of Paintbox Press On nails, differentiated by improved quality in design and fit.
“The goal was to create a press-on nail product that we believe is materially superior to anything on the market,” says Christine Chang, Director of Product at MiniLuxe. “We spent a year innovating press-on nails with a perfect fit, long-lasting wear time, and Paintbox’s iconic design. We’re thrilled to receive this industry-leading award.”
Paintbox Press-On was recently recognized by beauty industry magazine Cosmopolitan. Paintbox Press-On was selected for Cosmopolitan’s 2024 Holy Grail Beauty Awards, with editors saying, “Instant manicures are sleeker and more stylish than ever before.” The magazine’s methodology is to continually research and review thousands of products while gathering data on new and noteworthy beauty product launches.
In the local market where MiniLuxe was founded, the brand continues to receive accolades. For over 40 years, Boston Magazine has served as the premier and de facto guide to all things Boston. One of the most anticipated annual issues is the magazine’s “Best of Boston” awards, which identify the restaurants, stores, and services that the magazine believes are the best lifestyle options the city has to offer. MiniLuxe has been fortunate to receive multiple Best of Boston awards since its inception. This year, Boston Magazine awarded MiniLuxe with Best Pedicure of 2024. The editor noted that the pedicure service is “more than just a typical polish and buff” and includes a “blissful extended massage” as a “luxurious hour-long break.”
“We are proud to receive this recognition as we continually innovate across our products and services,” said Tony Tjan, CEO of MiniLuxe. “These awards reflect that our nail designers, as purveyors of self-care, keep our clients’ well-being and the power of self-expression in mind.”
About MiniLuxe
MiniLuxe is a Delaware corporation headquartered in Boston, Massachusetts. MiniLuxe is a lifestyle brand and talent empowerment platform serving the beauty and self-care industry. The company is focused on providing high-quality nailcare and aesthetic services and offers trusted, proprietary products used in its studio services. The company’s studios are owned and operated by the company and now offer franchise opportunities. For over a decade, MiniLuxe has been raising the bar in the industry through healthier, ultra-hygienic services, modern design aesthetics, socially responsible labor practices, and healthier, cleaner products. MiniLuxe aims to fundamentally disrupt the highly fragmented and underregulated self-care and nailcare industry through a brand, standards, and technology platform that enables best-in-class talent and client experiences. MiniLuxe aims to provide industry-leading self-care services and healthier products for clients and to be an employer of choice for nailcare and beauty professionals. In addition to delivering long-term and lasting financial benefits to its stakeholders, the brand seeks to positively impact and empower one of the largest and most diverse segments of the hourly workforce through professional development and certification, economic mobility, and business ownership opportunities, including equity participation and future franchise opportunities. Since inception, MiniLuxe has completed over 4 million services.
For more information
Christine Mastangelo
Corporate Secretary and Investor Relations at MiniLuxe Holding Corp.
Email:
https://miniluxe.com
https://miniluxe.com/pages/franchise
