In today’s fast-paced lives, time is of the essence and schedules are packed. The last thing anyone wants is the hassle of changing outfits multiple times a day for different occasions, and what people crave is flexibility – wardrobe solutions that can effortlessly adapt to a dynamic lifestyle. With modern athleisure wear, versatility is replacing monotony in clothing. The rise of modern athleisure reflects a changing approach to fashion.
Modern Athleisure: Fashion tips for transitioning from working out to casual outings with stylish activewear options (Photo credit: Freepik) {{^userSubscribed}} {{/userSubscribed}} {{^userSubscribed}} {{/userSubscribed}}
In an interview with HT Lifestyle, Shawn Ashby, founder and CEO of aussieBum, said, “We’ve witnessed the rise of old-school aesthetics and a ’90s revival, but there’s no denying that comfort is prevailing. Athleisurewear embraces comfort without sacrificing style. Wearable to the club or to brunch, athleisurewear has stood the test of time, proving that its versatility and practicality transcends trends.”
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He further adds, “Innovation and design are the biggest factors that have enabled athleisure wear to dominate every trend. High-quality materials and innovative technology ensure optimum comfort and support while exuding style. The use of innovative fabrics like organic cotton, elastane and bamboo has made athleisure wear suitable for wear outside the gym too. Be it moisture-wicking fabrics or ergonomic stitching, every aspect has been meticulously engineered to enhance performance and mobility, making it the elixir to boost your confidence and rock your OOTD.”
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Leveraging his expertise, Rajat Khurana, Managing Director, India and South Asia, ASICS, revealed, “The lines between fitness-focused apparel and everyday style are beautifully blurred. The term ‘athleisure/sports style’ is on trend, but it’s not just about comfort; it signals a lifestyle shift that prioritises health and adaptability. For example, a sleek pair of tights can take you from your morning yoga class to a casual lunch with friends, while a stylish performance t-shirt can seamlessly transition from a gym workout to a run or running errands around town. Modern athleisure exudes a dynamism that resonates with our fast-paced, multifaceted lives.”
Arguing that numbers don’t lie, and athleisure is an enduring trend, he noted: “According to Grandview research, the global athleisure market surged to $304 billion in 2020 and is projected to reach $478 billion by 2027. This impressive growth signals a desire for clothing that supports both active living and the multiple facets of modern life. The rise of athleisure reflects a fundamental change in how we approach our wardrobes: consumers crave clothing that lets them move freely, express themselves confidently, and tackle a range of activities, from the gym to the office to social gatherings, without sacrificing style or performance.”
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He concludes, “This is an exciting time for the brand to innovate in this space, pushing the boundaries of functionality and aesthetics. It’s no longer about sacrificing fashion for functionality, but finding harmony in the merging of the two, creating a wardrobe that effortlessly supports a dynamic lifestyle. Every moment is an opportunity to showcase strength and sophistication, beautifully blurring the lines between fitness and fashion, and energy radiates from every stitch.”
At its core, athleisure wear isn’t just about what you wear, it’s also about how you feel when you wear it. It’s about embracing a lifestyle that celebrates movement, self-expression and confidence. It combines comfort and style to effortlessly adapt to your daily needs and help you look and feel your best, wherever you are.
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