Have you ever seen a photo on National Geographic, in a movie, on a website, on Instagram, etc. that completely shocked you? It was probably a close-up of a wild animal. Or a shot from a war-torn village. Perhaps it was from a ship in the middle of a vast landscape, on top of a mountain, or in the middle of the ocean. What matters is that someone was there to push the button. Photographers travel to some of the most dangerous and remote places on Earth to capture the world for us through their lenses. AETHER Apparel is a clothing company that aims to get you going places with the right coat to keep you warm and dry. Now they’ve teamed up with Leica to bring you the Reporter Jacket, a new companion for photographers on the go to get the right shot.
“This jacket is the result of countless design discussions that started with Steffen Keil at Leica AG, AETHER’s purpose-driven approach to outerwear, field testing, and guidance from an incredible roster of photographers. ” said Jonah Smith, co-founder of AETHER. His own experience as a photographer provides input into the design. “We are proud to have designed a jacket that perfectly balances the practical functionality that photographers seek with the sophisticated silhouette they desire. Having used Leica cameras for 25 years, I For me, this project is a dream come true.”
Made by photographers for photographers
ether apparel
The photographer wasn’t the only inspiration for this jacket. Created in collaboration with four Leica ambassadors. People who finished work and went to places where most people don’t want to take pictures. They include two-time Grammy Award-winning producer, art director, designer and photographer Matthew Bitton. “Finally, having the ultimate jacket that allows you to work anywhere in the world, under any conditions, and has pockets for everything you need to work is a game changer for me and for photography enthusiasts. ” says Bitton. “Working with AETHER has been a very rewarding experience as they truly understand apparel that is not only beautiful to look at, but also extremely useful and of the highest quality possible.The Reporter Jacket is part of my camera collection It’s the perfect companion and tool I use on every trip.
“Leica Camera North America President Mike Giannattasio said: “By partnering with AETHER, we have developed a product that allows photographers to efficiently carry what they need in the field. The AETHER x Leica Reporter Jacket combines craftsmanship and functionality to carry what matters most to us. It truly enhances the photographer’s journey.”
AETHER x Leica Reporter Jacket
