Nordstrom’s in-store pop-up program, New Concepts@Nordstrom, is celebrating Black History Month by spotlighting Black fashion.
The department store retailer’s latest offering in the program is called Black_Space, which it describes as “celebrating Black creativity through fashion and retail.” Located in 12 Nordstrom locations and online, the shop features 28 Nordstrom-owned fashion and beauty brands and is curated by five Black creators. The assortment includes men’s and women’s clothing, with prices ranging from $20 to over $1,600.
Each of the five curators’ selections will be represented through in-store setups and merchandising, as well as an online site experience that will include video content created by each curator to express their unique perspective.
The Black_Space pop-up will run from February 11th through early May.
“New Concepts @Nordstrom has always been a platform for telling brand and product stories, with the aim of showcasing the interconnectedness of fashion and culture,” said Sam Lobban, SVP of Designer and New Concepts at Nordstrom. “In line with that, we always wanted to do something that would bring together the group of creatives that the New Concept team and I have had relationships with throughout our careers, and we respect and value their unique and diverse perspectives. Through this process, we aimed to collaboratively build Concept012:Black_Space, ultimately celebrating Black fashion and creativity through the lens of some of the individuals who have helped shape it.”
