Philippine Fashion Week plans to shift focus and expand its reach as a creative outlet within and outside the fashion industry
For nearly three decades, Philippine Fashion Week has celebrated the creative endeavors of Filipino designers and the country’s unique fashion culture. Now, the event has changed its focus and expanded its scope to serve as a “launching pad” for burgeoning designers to build their careers and make meaningful contributions to the local fashion industry and beyond. That’s what I’m aiming for.
This shift builds on a commitment to reinventing the runway, a move that signals a broader purpose beyond a series of runway shows. The new role encompasses seven key lifestyle areas: fashion, dining, beverages, home, travel, arts and entertainment, and wellness. With the expansion of the runway, Philippine Fashion Week is turning into a platform to showcase new talent from various industries.
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Above: Philippine Fashion Week Chief Legal Officer Ati Stefani Cas Refina, Co-Founder Audie Espino, Chief Vision Officer Nikki Nicandro III, Co-Founder Joey Espino, Pris Santos, Chief Strategy Officer of Amorada (Photo courtesy of Fuentes Manila)
The official announcement was made on October 24th at the Ayala Museum. Co-founders Audie and Joey Espino announced a new direction for the platform, along with newly appointed Chief Vision Officer Nikki Nicandro III.
At the event, the organizers presented seven original works by designers Amir Salo, Jerome Saraya Ann, Jaggy Grallino, Ulysses King, Nina Ricci Eleazar, Joberto Cristobal, and Cherry Veric. Each piece references the new Philippine Fashion Week logo. .
In an Instagram post, Grallino describes his creative mission: “As a designer, I am driven by a constant curiosity to reinterpret the familiar. By challenging the conventional, I reinvent the narrative and create a more nuanced and imaginative perspective on fashion. We intend to provide the following.
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