Sanrio, the world-famous brand behind merchandise and licensing, is teaming up with BoxLunch to launch a new sporty collection featuring Hello Kitty and friends, with highlights including the instantly classic sporty varsity jacket.
Through Sanrio’s X (formerly Twitter), BoxLunch has launched a wide-ranging fashion collaboration with Hello Kitty & Friends, rolling out a new sports-inspired line. Prices for Sanrio’s Hello Kitty & Friends Sports Collection range from a berry-scented air freshener ($6.90) to the equally pricey “Hello Kitty, My Melody, and Kuromi Cheer Mini Backpack” and the centerpiece of the set, a sporty varsity jacket ($89.90). Readers can get 20% off with the code BLGIFTS (valid as of July 21). The collection includes tote bags, crewnecks, wallets, football and soccer jerseys, hoodies, earrings, and more.
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Sanrio advertises the Hello Kitty & Friends Varsity Jacket thusly: “Look stylish and have fun in this Sanrio jacket. In traditional letterman style, this outerwear piece features a chenille appliqué of Hello Kitty’s initials and sporty embroidered details on the sleeves and chest. Quilted brushed cotton ensures a comfortable fit, making it a game day essential. ” Exclusive to BoxLunch, the jacket features an organic cotton twill outer shell and polyester lining and is available in sizes from XS to 3XL.
Sanrio and BoxLunch regularly collaborate, and the site features more than 738 products, including a 28-piece Hello Kitty floral collection that CBR exclusively revealed in April. The set includes pajamas, hoodies, caps, jumpers, T-shirts, home decor, jewelry and more, joining a range of releases offered by retailers like Nordstrom and Forever 21 in celebration of Hello Kitty’s 50th anniversary this year.
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The new sports collection arrives just weeks before Hello Kitty Night at Dodgers Stadium in August 2024. Tickets are still available for the event, which will mark its second appearance following a hugely successful inaugural event in April. The event is expected to feature exclusive merchandise, stadium-wide giveaways, media activations and more. Dodgers Stadium recently hosted VTuber giants Hololive, and the Japanese-American crossover theme will continue with My Hero Academia Night at Texas Rangers Stadium this fall.
Source: Sanrio Official X (formerly Twitter)
