SHANGHAI, Oct. 29, 2024 /PRNewswire/ — SEPHORIA, Sephora’s much-anticipated annual beauty festival, has successfully concluded this year’s edition in Shanghai. The two-day event, themed “Beauty Funhouse,” showcased more than 200 new products from 50 world-famous brands, cutting-edge niche brands, and locally-loved C-beauty brands. More than 4,000 attendees were welcomed by a line-up of engaging beauty experiences, including an all-day Glam Room, masterclasses from 21 brand founders and experts, a vibrant beauty parade, and interactive digital activities. Ta.
2024 SEPHORIA successfully completed its performance in Shanghai from October 26th to 27th.
“Sephora, in its second year, is back even stronger, demonstrating Sephora’s commitment to championing a world where everyone celebrates their beauty. Shanghai is Sephora’s third destination. “The rave reviews on social media have reaffirmed China’s ambition for this prestigious global event,” said Xia Ding, Managing Director of Sephora Greater China. “It’s truly inspiring to see beauty enthusiasts and brand partners come together in a vibrant way. We are strategically expanding brand awareness and deepening our reach while making the magical Sephora brand synonymous with… We remain dedicated to innovating and curating exclusive beauty experiences.”
Highlights of SEPHORIA’s Beauty Funhouse:
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By signing up with your email address, you acknowledge that you have read and agree to our Terms of Use and Privacy Policy. We Belong to Beautiful Things: A Sephora branded area where participants can use digital installations to express their own beauty manifestos, capture amazing moments, and participate in a collective beauty celebration. Newness Garden: Reflecting Sephora’s strong brand power, the most exclusive collection of Sephora products, including over 50 products exclusive to Sephora, including Fenty Beauty by Rihanna’s We’re Even Hydrating Longwear Concealer and Natasha Denona’s You Need a Nude Palette A showcase of carefully selected hot trends. Curation function. Masterclasses: A total of 21 masterclasses were held across two stages, with famous makeup brand founder Natasha Denona leading celebrity-inspired eye makeup tutorials on-site. Xiaohongshu (RED) top influencers also made a surprise appearance to share their beauty secrets and fashion tips with their loyal fans on the scene. Glam Rooms: Sephora Makeup Services partnered with luxury brands such as Fenty Beauty By Rihanna, Maogeping•Light, Pat McGrath Labs, and Sephora Collection to offer beauty lovers uniquely themed makeup services. Beauty Parade: Performances by the Go-Go Girls, Red Ripped Queens, Cameramen, and Funhouse Band. Sephora Member Hub: SEPHORiA is a grand celebration for our valued members, where they are warmly welcomed with engaging interactive games and bespoke gifts. A special birthday surprise was also prepared for members born in October, making the event even more exciting. SEPHORIA is an annual global rendezvous created specifically to celebrate the world of beauty. Shanghai is the third destination after Atlanta and Paris. Sephora continues to bring this famous event to the global beauty community, with new locations following in Rio de Janeiro (November 1-3) and Dubai (November 6-8).
About Sephora
Sephora is the world’s leading global prestige beauty retail brand. With 50,000 passionate employees in 34 markets, Sephora connects customers and beauty brands in the world’s most trusted and dynamic beauty community. Through our global omnichannel network of more than 3,000 stores and iconic flagships, as well as our e-commerce and digital platforms, we serve a passionate community of hundreds of millions of beauty fans, delivering personalized, personalized experiences at every touchpoint. provides an immersive and seamless experience. With a selection of nearly 500 brands and our own brand, the Sephora Collection, we offer the most unique and diverse range of luxury beauty products to fit your needs, from fragrance to makeup, hair care, skin care and more. . Always rethinking the world of prestige beauty.
Founded in Limoges, France in 1969 and part of the LVMH Group since 1997, we have revolutionized the luxury beauty retail industry. Today, we continue to break the mold to further our mission to expand the world’s view of beauty and empower the special within each of us.
Sephora is present in more than 100 cities in Greater China and offers a full range of luxury beauty services through a network of approximately 350 stores and online channels, including Sephora APP, Mini Program, TikTok Shop, TMall, JD, Meituan, and JD to Home. We offer
media contact
Enci Zhou, Sephora China
[email protected]
Jenny Yo, Sephora Asia
[email protected]
