As we dive headfirst into the new year, now’s a good time to re-evaluate your existing wardrobe and see which pieces are going out of style, which you can reinvent, and which you can add to the mix. Experts predict that 2024 will see a continuation of ’90s-inspired wardrobe looks like jelly accessories and college prep, as well as some unexpected moments of inspiration like grandpa, jazz, and retro femininity.
Sophisticated Preppy
While the COVID-19 pandemic allowed us to go into full goblin mode and encouraged loungewear, fashion pros say the industry is now experiencing a direct backlash against the ultra-casual style.
“Look for refined shapes and touches of ground and polish,” says Niki English, a stylist and apparel designer with over 15 years of experience in the industry. “The return of voluminous suits and polos in statement colors speaks to the desire for this classic, clean aesthetic.”
Quiet Luxury
Consistent with the sophisticated and preppy aesthetic is quiet luxury: wearing items that look and feel super expensive, but aren’t too expensive. Think impeccable tailoring and quality materials, not flashy brands. Also known as “old money style,” this 2024 fashion trend can also incorporate accessories like bags, jewelry, and shoes.
Grandpa Chic
It’s time to say goodbye to coastal grandma style and embrace instead a new icon: eclectic grandma style. “Think retro streetwear, chic cardigans, and customized outfits,” says Sydney Stanback, global trends and insights lead at Pinterest. She says search terms like “grandma style” and “eclectic clothing style” have increased by 60% and 130%, respectively.
Ultra feminine
If grandpacore isn’t your thing, the ultra-feminine style of 2024 might suit you better. The ultra-girly aesthetic is a perfect match for coquettecore, Barbie, ballet and cottage vibes. Pink, lace details, bows, pastel colors and floral prints are all the rage.
Volume and shape
Instead of super-tight skinny jeans and cropped jackets, fashion in 2024 is all about experimenting with volume, length and shape. We can expect to see exaggerated lengths in all kinds of apparel, with long dresses, oversized longline jackets and even dropped-waist dresses becoming mainstream again.
“Wide-leg denim has given way to more tailored bottoms in flowing fabrics like cupro, gabardine and shiny satin,” says English. “Pair these with a matching blazer for a head-to-toe ensemble.”
Jerry Fashion
In 2024, homage to ’90s fashion is still going strong, with jelly accessories making a notable comeback. “In 2024, every aspect of our lives will be inspired by our favorite invertebrates,” says Stanback. “Gen Z and millennials will be driving this fluffy aesthetic, searching for things like ‘jellyfish hats’ and ‘jellyfish haircuts,’ and incorporating it into their own style.” Also super on-trend: jelly shoes.
Pop colors
Capsule dressing will remain popular in 2024, with basic styles now being updated in crisp neutrals like black, grey, camel and white. These are accented with pops of colour, English says, the most popular being millennial pink (yes, it’s king), lavender purple, canary yellow and pistachio green with a deep navy undertone. “Refresh your existing wardrobe by adding pops of colour to neutral looks, or make a bold statement by going head-to-toe in one colour,” suggests English.
Jazz Revival
If the ’90s feel too recent for you, and like you’ve already experienced it, going back a little further may satisfy your fashion appetite. According to Stanback, the vintage jazz look is taking serious ground, and it’s not just limited to funk playlists and jazz-inspired outfits. Try matching sparkly wide-leg pants with modern crop tops and oversized blazers, bell-sleeve sweaters, flamboyant corsets, silk floor-length slip dresses and bold fringe. Now is the time to wear it to a jazz bar.
sustainability
As consumers become more aware of the downsides of fast fashion, they are increasingly turning to second-hand and recycled goods, as well as brands that promote sustainable materials, practices and transparency.
“Look for recycled materials made from ocean plastics, or regenerated materials like bamboo, seaweed and other natural fibers,” says English. “Wool, linen, hemp and other plant and animal fibers that were pushed aside by the rise of polyester are also making a comeback.”
