If you love long-lasting lipsticks, you probably have a few Huda Beauty liquid matte lipsticks in your makeup bag. Or maybe you’re a fan of their Faux Filter. This beauty brand’s full coverage foundation is known for its outstanding ability to create the perfect complexion. From powders to palettes, Huda Kattan, the beauty mogul behind Huda Beauty, has been a pioneer in the beauty industry for years. And today, she embarks on an exciting new journey with her community. 14 years after launching her iconic beauty brand, Huda is set to unveil her latest venture, “Huda Hotline.” The project marks her first significant initiative since starting Huda Beauty, and promises to be a platform for open and honest conversations to foster deeper connections with her community.
From cosmetics to connections
Huda Kattan has always been passionate about connecting with her audience. Since first launching her Huda Beauty blog on April 29, 2010, her community has been the cornerstone of her success. Now, Huda aims to take this connection to new heights with “Huda Hotline.” “I plan to share more than ever before — there are no limits!” says Huda. This new platform will be a safe place for open and honest conversations where Huda can engage with her community on a more personal level.
Huda Hotline is more than just a project: it’s a dynamic, video-style podcast available on YouTube, Instagram and TikTok. It’s designed to be a safe, human and open space where Huda can connect more deeply with its community, which now numbers 54 million people on Instagram.
Filters are for foundations, not for conversations.
Huda sees it as a place where she can give back to the community while also satisfying her desire for deeper connection. “I love connecting with amazing people who have been a part of my journey. I’ve experienced so much and learned so much on this journey, and I want to share it all – from my mistakes to advice to things I wish I’d known,” she says.
The platform will include a variety of segments, including a “Hotline” where followers can submit questions, a “Hot Seat” where she hosts special guests, and “Real Talks” where Huda delves into a variety of topics ranging from her business and personal life to relationships and wider life experiences. This diverse content ensures there’s something for everyone and allows Huda to connect with her community on multiple levels.
Huda’s relationship with her community has always been more than just business. From her early days as an influencer to her current role as founder and CEO, her fans have been her support system and a key source of feedback and inspiration. “What’s most important to her is taking the feedback and product requests from her community and listening to what they have to say so she can understand what consumers want and create products that both she and her community will truly love,” she explains.
Get ready, get started, and be glamorous!
Huda Hotline is more than just a project for Huda; it’s a heartfelt enterprise that’s been years in the making. “This idea has been in my head for years, so I’m excited to finally launch it. It’s something very special to me and I can’t wait. I’m so grateful and love for this amazing community – they’re the reason I’m here, and I want to feel like I’m always here for them too. I’ll always be your big sister telling you the truth!” says Huda.
