The Lifestyle Era: Luxury Opportunities in Home and Hospitality – BoF INSIGHTS
table of contents
01. Overview of key stages of branded lifestyle products Timeline Top brands expand White space grid YoY growth rate of luxury sales from Q1 2019 to Q1 2023 Lifestyle expansion The impact on the brand image of the wealthy A timeline of annual U.S. spending on home design, apparel, and footwear by age Luxury and fashion brands unveil their first home design Key operational considerations and decisions that will define their next lifestyle Consumer Trends 02. Market Outlook Past and Forecast Home Design, Hotel, and Dining Market Growth to 2026 Home Design Subcategory Breakdown Growth to 2026 Comparison of Preferred Spending Categories for High-net-worth individuals in the US, UK, and France Share of pre-pandemic and current spending by HNWI categories Share of HNWIs engaged in branded home design, dining, or hotels in the US, UK, and France 03. HOME DESIGN: THE COMPETITIVE LANDSCAPE HOME DESIGN OVERALL Potential share of brand revenue in HNWI home design cross-selling potential HNWI interest in subcategories of home design How brands extend house codes into new categories Case study: Marimekko is fashion and home Utilizing design concepts for mass, premium and luxury home design competitive mapping Case study: Fendi targets different customer bases The role of interior designers in home design sales through personalized lifestyle products 04. Home Design: Four Dynamics of Consumer Context Redefining customer demand for lifestyle Wealthy people Main reasons for purchasing home goods Wealthy people Motivation for purchasing lifestyle products and experiences from fashion brands Wealthy people’s spending intentions on home subscriptions – Next year’s categories Wealthy people prefer Stylish characteristics of fashion and homes Fashion brands and home design for the wealthy Proportion of total spending Brands for the wealthy in the US, UK and France Top fashion and beauty companies in home design Brand quality Wealthy people are buying lifestyle products Most Interested in Purchasing 05. Lifestyle Experiences History and Forecast of Global Luxury Fashion Brand Dining Sales Growth to 2026 How Eating in Branded Cafes and Restaurants Impacts the Purchasing Behavior of Wealthy People Case Study: Prada and Tiffany’s Dining Venture Mixes Interior Design and Pop Culture Case Study: Café Kitsuné Follows a Unique Trajectory from Maison Kitsuné History and Forecast of Hotel Revenue Growth by Subcategory to 2026 Fashion Brand Hotel Stays Are Turning to the Wealthy Case study: Bulgari’s successful diversification into a hotel empire Case study: Boucheron hosting VIPs in private apartments Case study: Real estate development is the next frontier for brands 06. Playbook into lifestyle products Three Stages of Brand Investment Luxury Fashion by Subcategory Brand Home Product Case Study: Louis Vuitton Extends Brand Code Across Lifestyle Categories to Cross-Sell Customers Key Questions Brands Should Ask Upfront Life Investing in Style Tactical list of step-by-step operational steps to expand into lifestyle Investment model balances resource intimacy and risk appetite
Why buy this report?
We analyze opportunities for fashion and beauty brands to move into lifestyle through homewares, dining, and hotels. We reveal how cultural shifts are redefining customer attraction to lifestyle products and experiences, and explain how brands can develop long-term lifestyle strategies. We will feature original research with Highnet. Assess consumer values in the US, UK, and France, uncovering attitudes, purchasing factors, and most in-demand product categories and brands towards expanding fashion brands into home and hospitality. Hear the perspectives of executives and industry leaders on extending your brand into home design and hospitality. Creative development, competitive environment, operating models Contains concise case studies on Boucheron, Bvlgari, Café Kitsuné, Diesel, Dolce & Gabbana, Elie Saab, Fendi, Louis Vuitton, Marimekko, Prada, Tiffany & Co.
research input
Three panels conducted by Altiant LuxuryOpinions® on behalf of BoF Insights. Survey conducted among high-net-worth individuals in the US, UK, and France with median investable assets of $1.5 million to $2 million each. 28 interviews with founders, CEOs and other senior executives in the fashion industry, beauty and home design brands and retailers, hospitality companies, consultants and analysts Market size data from global market research firm Euromonitor International Featured companies includes, but is not limited to, Anya Hindmarch, Armani, Boucheron, Bottega Veneta, and Brunello Cucinelli. , Bvlgari, Burberry, Cartier, Chanel, Café Kitsune, Coach, Dior, Diesel, Dolce & Gabbana, Elie Saab, Fendi, Gucci, H&M, Hermès, Issey Miyake, Jo Malone, Kate Spade, Louis Vuitton, Marimekko, Missoni, Prada , Ralph Lauren, Roche Bobois, Saint Laurent, Tiffany & Co., Versace, Zara
