The transformative e-commerce metaverse will enhance the online shopping experience and bring real-world adoption to the metaverse industry.
Enabling the NFT-based luxury lifestyle metaverse, Trace Network Labs continues to launch platforms and products that further blur the lines between our physical and digital lives. The company’s latest offering, fashion & lifestyle metaverse PARIZ, offers consumers a unique and immersive shopping experience that combines the best aspects of both physical and digital.
Through PARIZ, Trace Network aims to be at the forefront of an entirely new form of e-commerce – experiential commerce, where customers can interact with products and brands in a virtual environment, improving the overall shopping experience and providing greater visibility into processes, improving efficiency and enabling more effective decision-making.
“Environments drive people’s behavior, and the Metaverse can teleport people to an environment of their choice where they can participate in activities like shopping, socializing, attending events, parties, fashion shows, etc.,” said Lokesh Rao, co-founder and CEO of Trace Network Labs. “With the Paris Metaverse, we are building a single destination for Gen Z to live their lifestyle and from there they can acquire products in the real world.”
PARIZ is Trace Network’s latest initiative to power metacommerce and revolutionize online shopping for all brands, both offline and online, including direct-to-consumer brands. Through an innovative combination of Web3 with 3D and VR technologies, brands can grow their metaverse retail presence with Metastores.
Trace Network Labs’ PARIZ Metaverse philosophy is built around five core components designed to help businesses succeed in the rapidly changing world of e-commerce.
1. A Recruitment-Centric Approach to the Metaverse
The company aims to provide a platform where businesses and individuals can create and launch 3D experiences in a metaverse built natively on the blockchain, with the goal being to make real-world experiences more accessible and user-friendly for the general public, increasing adoption of the metaverse.
2. Metastore enables metacommerce
Trace Networks is pioneering the concept of 3D retail through what it calls MetaStores. These virtual retail stores in the metaverse function similarly to stores in video games, allowing users to interact with products and services simply by entering the store as a digital avatar.
3. Plug-and-play integration of Metaverse-to-Home functionality and MetaStores
Trace Network specializes in activating fashion and lifestyle in the metaverse through its Metaverse-to-Home capabilities and MetaStores, which enable customers to buy fashion and lifestyle products online, pay for their purchases, and receive them at home. Simply put, this is “buy in the metaverse, ship to home,” transforming shopping in the metaverse into an end-to-end e-commerce experience.
4. The Web 3rd Generation of E-commerce is Online Shopping 3.0
Trace Network aims to enable consumers to shop online without the need for intermediaries, making online shopping more convenient, safe and accessible for the Web3 generation.
5. Helping D2C brands build their brand presence through MetaStores
Many D2C brands that started out online-only are expanding into brick-and-mortar locations. MetaStores allows D2C brands to build their own virtual brick-and-mortar storefronts within the PARIZ Metaverse and strengthen their brand presence online.
Beyond building these utilities and use cases at PARIZ, Trace Network is providing opportunities for metaverse shoppers around the world to create immersive experiences that connect people.
PARIZ event spaces will be the home of virtual events hosted by brands, influencers, artists, projects, and more. Users can organize meetups, fashion shows, fireside chats with influencers, and even full-scale TED talks and corporate get-togethers. PARIZ lounges serve as an alternative to meetings in Google Meet, Zoom, or in-person conference rooms. Simply create a meeting space in Pariz and invite your friends, colleagues, partners, or other members to meet in an immersive environment using avatars.
About Trace Network Labs
Trace Network Labs, founded as Trace Network, is building technology to create a lifestyle NFT-based protocol for the metaverse, with the ultimate goal of enabling the next generation of luxury where the real and virtual worlds come together. The company’s mission is to transform how we interact with and consume luxury goods, both digitally and physically, allowing consumers to move seamlessly between worlds without changing their lifestyle.
