Boohoo, a global fashion online retailer based in the UK, recently launched its “boohoo Brands” marketplace, which features a curated collection of fashion, lifestyle and beauty brands that consumers can shop directly on the website, launching on July 31st.
The marketplace will feature 150 leading brands including Ray-Ban, L’Oreal Paris, Garnier, Marc Jacobs, Michael Kors, Revolution Beauty, Alexander McQueen, Balenciaga, Gucci, Valentino, Off-White, Urban Bliss, Hunter, Puma and Crocs, with more brands expected to join every week.
Boohoo, the UK-based global fashion e-tailer, recently launched a “boohoo Brands” marketplace, powered by e-commerce software Mirakl, featuring a curated collection of fashion, lifestyle and beauty brands that consumers can shop directly on the website, launching on July 31. The marketplace will launch with 150 leading brands, with more being added every week.
Boohoo, which acquired British department store chain Debenhams in 2021, helped launch its marketplace with e-commerce software Mirakl, and the same technology is being used to launch the new marketplace.
“This initiative reflects our commitment to offer our customers diverse, high-quality choice, all in one convenient place. By partnering with the most complementary brands, we are enhancing the shopping experience and ensuring boohoo.com remains the leading destination for UK consumers,” Boohoo’s chief product officer James Blacklock said, according to British media reports.
Fibre2Fashion News Desk (DS)
