This story is brought to you by our partners at ORTTU.
In a world where the boldest risks lead to the most profound changes, ORTTU stands as a lighthouse for those who fearlessly express their true selves. Founded by visionary queer fashion designer Artem Orttu, the label transcends the boundaries of traditional fashion and celebrates individuality, strength, and boundless creativity. “Life is about taking risks,” says Artem. ORTTU embodies this spirit in every stitch, every fabric and every innovative design.
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ORTTU’s story is as bold as its design. Born out of a desire to break free from society’s constraints, Artem and his partner Victor embarked on a journey to redefine men’s fashion. “We no longer have to live according to the rules set by others,” Artem insists. ORTTU stands for Open Road To The Universe, and it’s more than just a brand. It’s movement. It means generosity of heart, adventure, desire, and the constant pursuit of beauty and authenticity.
The path to founding ORTTU was full of challenges, but it was these obstacles that forged the brand’s unique identity. Stuck in Istanbul, far from their Kiev studio during the coronavirus pandemic, Artem and Victor turned adversity into opportunity. They set up a new studio and opened a small shop in the Turkish capital, introducing their flamboyant, avant-garde style to bewildered locals. This period of adaptation and experimentation became the basis for ORTTU’s philosophy of finding beauty and opportunity in every situation.
Provided by: ORTTU
ORTTU’s designs celebrate individuality and courage, made for men who aren’t afraid to get in touch with and express their inner selves. “Wearing ORTTU means no longer hiding your true self. It’s a declaration: I’m here, this is who I am,” says Artem. Known for unique tailoring, luxurious fabrics and bold details, the brand’s collections speak to those who defy gender stereotypes and embrace their desires.
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From sexy, form-fitting lace to playful cropped jackets, ORTTU’s creations invite you to break the mold and embrace your true identity. “I design for people who inspire me,” says Artem. Each piece reflects our commitment to individuality and our unwavering passion for innovation. ORTTU is more than just a clothing line. This is a community for people who dare to be different.
ORTTU empowers its wearers to take risks and pursue their dreams, no matter how daring they may seem. “If you dream of becoming an artist or performer, there’s no need to wait. Start now,” Artem advises. This label encourages you to take manageable risks, learn from your mistakes, and continually strive towards what you truly want. This philosophy is woven into the fabric of ORTTU and inspires its community to live boldly and authentically.
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Artem’s admiration for those who wear ORTTU is clear. “I truly love and respect everyone who wears ORTTU,” he says. This brand’s items are designed for true individuals who know what they want in life and aren’t afraid to go after it. This connection between designer and wearer fosters a unique bond, making every ORTTU garment a symbol of personal empowerment and expression.
In a world that often demands conformity, ORTTU stands out as a place that celebrates self-expression and individuality. Artem Orttu’s vision for the brand is boldness, authenticity and constant creativity. ORTTU is for those who have the courage to live their truth, embrace their unique identity and are not afraid to take risks. It’s more than fashion. It is a declaration of self-love and courage.
Provided by: ORTTU
Step into the world of ORTTU, where fashion and fearless expression come together. Explore our latest collections and join a community that celebrates who you are. Get 15% off your order with ORTTU and use discount code OUT15. Your journey of self-discovery and bold fashion begins here.
See below to see style shots of various ORTTU looks.
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
Provided by: ORTTU
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