On Tuesday (October 29), Maluma unveiled his new sportswear line, Remanence, at a fashion show in his hometown of Medellin, Colombia. The hitmaker is the owner and creative director of the brand, which is led by designer Ana Villegas, and according to a press release, the brand is “100% designed in Colombia, powered by renewable energy and efficient production processes.” “We focus on responsible practices.”
“For me, since I was a child, music and fashion have been very important tools that allow me to make my feelings known to the world, to convey who I am, my essence and my thoughts,” Maluma said in a statement. . “I have found in music and fashion a very beautiful refuge, a place of peace, a place of happiness, a place of dreams. Music and fashion motivate me to move forward. Because it’s where I can be my true self, Juan Luis. They’re different channels of communication, but they’re actually connected to the same thing. They are and will continue to be my music. I’ll keep making fashion as long as I make it, and vice versa, because that’s what motivates me to stand up every day.
Remanence is designed for people who “demand comfort and style in their daily lives,” the release added. An athletic wear line that combines activewear and casual wear with an emphasis on beauty and functionality.
The first collection, a futuristic style inspired by the “goopcore” trend, is now available at remanence.com internationally and remanence.co in Colombia. See photos from the fashion show in Colombia below.
Image credit: David Bernal
Models backstage at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
A model stands backstage at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
A model stands backstage at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models backstage at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Maluma backstage at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
A model walks the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
A model walks the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
A model walks the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Maluma’s new sportswear line “Remanence” had its fashion premiere in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models walk the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models walk the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Maluma’s new sportswear line “Remanence” had its fashion premiere in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models walk the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models walk the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Models walk the runway at the Remanence Fashion Show in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Maluma’s new sportswear line “Remanence” had its fashion premiere in Medellin, Colombia on October 29, 2024.
Image credit: David Bernal
Maluma (center) and models backstage at the Remanence fashion show held in Medellin, Colombia on October 29, 2024.