Divi Scalp & Hair Health, the science-backed hair care brand, has announced its expansion into more than 500 Ulta Beauty locations at Target and online.
Divi Scalp & Hair Health is coming to Ulta Beauty at Target. – Divi Scalp & Hair Health
Founded in 2021 by influencer and entrepreneur Dani Austin, Divi launched with an iconic scalp serum that sold out in just two hours and generated approximately $40 million in revenue in its first year. Since then, Divi has rapidly expanded its product lineup to include shampoos, conditioners, and a record-breaking new dry shampoo.
“We are excited to bring Divi to Ulta Beauty at Target,” Austin said.
“This is an incredible moment for me! I was inspired to create Divi while shopping in the hair care section of Target with my daughter Stella. That seemingly mundane trip to Target actually inspired me to start my own business, which has grown far more than I could have ever imagined. Expanding to Ulta Beauty at Target allows Divi to help even more people on their hair health journey, which is a dream come true for me.”
The expansion strengthens Divi’s omnichannel presence in the fast-growing hair care market, making the company’s innovative products accessible to a wider range of consumers. Divi products currently available at Ulta Beauty at Target include Scalp Serum, Volumizing Shampoo, Volumizing Conditioner, 3-in-1 Leave-in Conditioner and Dry Shampoo.
“Divi made their retail debut through Ulta Beauty’s emerging brand platform, Sparked, and we’re thrilled to continue supporting the brand’s growth as they enter this exciting next chapter,” added Monica Arnaud, chief merchandising officer at Ulta Beauty.
“Much of Divi’s success is rooted in Dani’s personal experience with alopecia and her true mission to bring effective hair and scalp care solutions to the masses, no matter where they are in their hair care journey. Beyond products, Dani has used her platform to help those facing similar challenges, fostering a community centered around discussion, feedback and authentic connection. As Divi expands her retail footprint into Ulta Beauty at Target, we are excited to introduce even more customers to the brand’s holistic hair care solutions.”
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